Digital TV News: TVSquared

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

TVSquared brings cross-platform measurement and attribution to the UK and Germany
Oct 26, 2021 – TVSquared has launched its ADvantage XP in the UK and Germany, bringing Europe's largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Germany, UK

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

TEGNA selects TVSquared for ad measurement and attribution
Jun 10, 2021 – TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
News categories: TVSquared, TEGNA, Jo Kinsella, Jessica Daigle, Advertising, Digital TV, USA

SpotX integrates audience data from TVSquared
Apr 27, 2021 – TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
News categories: TVSquared, SpotX, Jo Kinsella, Evan Ballard, Advertising, Big Data, Digital TV, Europe, Latin America, North America, Streaming

TVSquared teams up with Experian to power TV analytics
Feb 18, 2021 – TVSquared has announced that it has teamed up with Experian to offer deterministic TV ad measurement. Experian's data will be integrated into TVSquared's advanced TV ad platform.
News categories: TVSquared, Experian, Bob Ivins, Genevieve Juillard, Advertising, Big Data, Digital TV, Worldwide

TVSquared brings standardized, cross-platform measurement to TV
Feb 2, 2021 – TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide

TVSquared and Blockgraph partner on TV and cross-channel measurement
Sep 17, 2020 – TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.
News categories: TVSquared, Blockgraph, Jo Kinsella, Jason Manningham, Digital TV

Sky partners with TVSquared to track TV campaigns to online visits
Jul 24, 2020 – Sky Media and TVSquared are to launch a direct web attribution tool. With the tool, advertisers can measure the impact a TV campaign has in generating interest and subsequent traffic to a brand’s website and apps.
News categories: TVSquared, Sky Media, Calum Smeaton, Dev Sangani, Advertising, Big Data, Digital TV, UK