Digital TV News: TVision

TVision and Gemius bring cross-platform measurement to the ad industry
Oct 4, 2021 – TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
News categories: TVision, Gemius, Yan Liu, Marta Sulkiewicz, Josh Chasin, Advertising, Digital TV, USA

TVision measures viewer engagement across CTV and linear
Jun 24, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories: TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

T-Mobile TVision Live, Live+ and Live Zone services winding down on April 29
Mar 29, 2021 – T-Mobile (NASDAQ: TMUS) has instead announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, including embracing YouTube TV as T-Mobile’s premium TV solution.
News categories: T-Mobile, Google, Mike Sievert, Hiroshi Lockheimer, Android TV, Digital TV, Mobile, Set Top Box, Streaming, USA

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital

T-Mobile USA launches TV bundles and Android TV STB
Oct 27, 2020 – T-Mobile (NASDAQ: TMUS) has unveiled the company’s latest Un-carrier move, three distinct streaming services — TVision LIVE, VIBE and CHANNELS — and the TVision HUB, a streaming device, available nationwide on November 1.
News categories: T-Mobile, Mike Sievert, Android TV, Digital TV, Set Top Box, Streaming, USA

TVision releases H1 2020 TV Performance Report
Aug 27, 2020 – TVision has released its H1 2020 TV Performance Report. The report recognizes the brands, commercials, and TV/OTT content that best captured viewer engagement in a period that saw unprecedented levels of TV viewing and major changes to programming and advertising.
News categories: TVision, Luke McGuinness, Joanne Leong, Advertising, Digital TV, Market Research, USA

Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories: TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, Streaming, Worldwide