Digital TV News: TVision

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

A+E Networks signs up to TVision viewer engagement platform
Aug 28, 2023 – A+E Networks has signed on to access Total View, TVision's platform for measuring and analyzing person-level viewing engagement with content and ads, across both linear and CTV.
News categories: TVision, A+E Networks, Yan Liu, Suzanne Persechino, Advertising, Big Data, Digital TV, Worldwide

DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories: DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide

TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories: TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA

TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories: TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide

TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories: TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA