Digital TV News: TVision

TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories: TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA

TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories: TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide

TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories: TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA

Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories: Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

TVision and Gemius bring cross-platform measurement to the ad industry
Oct 4, 2021 – TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
News categories: TVision, Gemius, Yan Liu, Marta Sulkiewicz, Josh Chasin, Advertising, Digital TV, USA

TVision measures viewer engagement across CTV and linear
Jun 24, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories: TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA