Digital TV News: Univision
EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories:
EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital
FITE chooses Dooya to power FITE 24/7 FAST channel
Mar 8, 2022 – FITE has announced the expansion of FITE 24/7 into FITE's first Free Ad-Supported TV (FAST) channel. The channel will use Dooya's FASTCast process to provide distribution and monetization to cable operators as well as OTT platforms and connected TVs.
News categories:
Dooya, FITE, John T. Wells, Louis Lewow, Content Distribution, Digital TV, Streaming, USA
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
TelevisaUnivision introduces ViX Spanish-language streaming service
Feb 16, 2022 – TelevisaUnivision has unveiled ViX, a streaming service for the Spanish-speaking world. The service will include an AVOD product, ViX, launching on March 31, and an SVOD option, ViX+, set to launch in the second half of 2022.
News categories:
TelevisaUnivision, Wade Davis, Pierluigi Gazzolo, Digital TV, Latin America, Streaming, USA
NEXTGEN TV launches in Houston, Texas
Dec 7, 2021 – Television viewers in Houston, the eighth-largest TV market in the United States, can now experience the future of broadcast television as 10 local TV stations have now launched NEXTGEN TV.
News categories:
Pearl TV, Nexstar Media, Anne Schelle, Brett Jenkins, Ralph Rendon, ATSC 3, Content Distribution, Digital TV, USA
Comscore audience measurement selected by Univision for three markets
Nov 5, 2021 – Comscore (Nasdaq: SCOR) and Univision have announced that Univision will be using Comscore's next generation audience measurement service as its local audience currency in its Orlando and Tampa, FL markets and in Washington, D.C.
News categories:
Comscore, Univision, Carol Hinnant, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories:
RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe
LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories:
LiveRamp, Jay Prasad, Advertising, Digital TV, USA
Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories:
Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA
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