Digital TV News: Viacom
iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories:
OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories:
Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MandA, USA
Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories:
Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA
ViacomCBS expands YouTube TV distribution agreement
May 7, 2020 – ViacomCBS (NASDAQ: VIACA, VIAC) and Google have announced a distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks for YouTube TV subscribers.
News categories:
ViacomCBS, YouTube TV, Ray Hopkins, Lori Conkling, Content Distribution, Digital TV, Streaming, USA
TiVo devices to get Pluto TV
May 5, 2020 – TiVo (NASDAQ: TIVO) has announced a partnership with Pluto TV. The deal brings greater viewing options to TiVo, promoting ease of discovery and one-click access to Pluto TV programming. Pluto TV will be rolling out to TiVo devices in the coming weeks.
News categories:
TiVo Corp, Pluto TV, Dave Shull, Tom Ryan, Apps, Digital TV, Set Top Box, Streaming, USA
Brazil's video market picks up the pace
Mar 18, 2020 – According to Futuresource Consulting, Brazil’s video entertainment market has emerged from the shadow of recession. New SVoD services from global players and increased investment in pay TV and OTT services by local media companies are seen as the key drivers.
News categories:
Futuresource Consulting, David Sidebottom, Brazil, Digital TV, Market Research
Comscore announces measurement agreement with Comcast
Feb 27, 2020 – Comscore (Nasdaq: SCOR) has reported results for the quarter and full year ended December 31, 2019.The company also announced a measurement agreement with Comcast intended to improve direct measurement of television households across the U.S.
News categories:
Comscore, Bill Livek, Advertising, Big Data, Cable TV, Digital TV, Results, Set Top Box, USA
Insight TV taps Amagi for OTT channel distribution
Jan 16, 2020 – Amagi has announced that Insight TV has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to the Amagi cloud platform. The channels are available in the US, UK, Spain and Indonesia.
News categories:
Amagi, Insight TV, Srini, Rian Bester, Content Distribution, Digital TV, Indonesia, Spain, Streaming, UK, USA
Comcast first MVPD to launch CBS All Access STB app
Jan 8, 2020 – ViacomCBS and Comcast have announced that the companies have renewed their content carriage agreement. In addition, CBS All Access, CBS’ SVOD and live streaming service, will be available on Comcast’s Xfinity X1 and Flex platforms later this year.
News categories:
Comcast, ViacomCBS, Rebecca Heap, Ray Hopkins, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA
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