Digital TV News: Warner Bros. Discovery

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

Player.pl available on Xbox consoles, powered by Redge Media
May 24, 2023 – Player.pl is now available on Xbox One and Xbox series devices in Poland. The service operates on the Redge Media platform, a white label video streaming solution for content distributors.
News categories: Redge Technologies, Player.pl, Mateusz Zawiślak, Apps, Content Distribution, Digital TV, Poland, Streaming

HBO Max becomes Max
May 22, 2023 – HBO Max has become Max. The launch introduces a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly 8x more films and episodes of 4K HDR content than HBO Max.
News categories: Warner Bros. Discovery, Sudheer Sirivara, Digital TV, Streaming, USA

Comcast introduces NOW TV in the U.S.
May 23, 2023 – Comcast has unveiled NOW TV, a streaming service that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Warner Bros. Discovery unveils video product suite for advertisers
May 17, 2023 – Warner Bros. Discovery has announced WBD Stream, a digital video product offering advertisers access to the most popular and premium content in Warner Bros. Discovery's portfolio.
News categories: Warner Bros. Discovery, Jim Keller, Advertising, Digital TV, Streaming, USA

Warner Bros. Discovery adds more measurement & attribution partners
May 11, 2023 – Warner Bros. Discovery U.S Ad Sales has announced partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate ad campaign effectiveness across its platforms.
News categories: Warner Bros. Discovery, Andrea Zapata, Advertising, Big Data, Digital TV, USA

Warner Bros. Discovery adds 1.6 million DTC subscribers in 1Q 2023
May 5, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter ended March 31, 2023. Direct-to-Consumer subscribers totalled 97.6 million at period-end, up 1.6 million versus the end of Q4 2022.
News categories: Warner Bros. Discovery, Digital TV, Results, Streaming, Subscribers, Worldwide

Amagi powers FAST channels at Estrella Media
Apr 17, 2023 – Amagi has expanded its partnership with Estrella Media to streamline the ingest segmentation, creation, distribution, and monetization of Estrella's FAST channels.
News categories: Amagi, Estrella Media, Srinivasan KA, René Santaella, Content Distribution, Digital TV, Streaming, USA