Digital TV News: comScore

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

VideoByte and IRIS.TV bring enhanced contextual targeting to CTV
Nov 16, 2021 – IRIS.TV and VideoByte are partnering to bring video-level contextual enablement to CTV through the VideoByte platform, allowing VideoByte customers to use IRIS.TV contextual targeting directly through its ad server.
News categories: IRIS.TV, VideoByte, Field Garthwaite, David Naffis, Kyle Cheasman, Advertising, Digital TV, Streaming, Worldwide

Comscore audience measurement selected by Univision for three markets
Nov 5, 2021 – Comscore (Nasdaq: SCOR) and Univision have announced that Univision will be using Comscore's next generation audience measurement service as its local audience currency in its Orlando and Tampa, FL markets and in Washington, D.C.
News categories: Comscore, Univision, Carol Hinnant, Roberto Ruiz, Advertising, Big Data, Digital TV, USA

Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
Oct 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms and including co-viewers of Connected TV screens.
News categories: Comscore, YouTube TV, Bill Livek, Elizabeth Daly, Advertising, Digital TV, Streaming, USA

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Fuse Media selects Comscore for TV audience measurement
Sep 8, 2021 – Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
News categories: Comscore, Fuse Media, Carol Hinnant, Fernando Romero, Advertising, Big Data, Digital TV, USA

Cornerstone Media signs with Comscore for local TV measurement
Sep 1, 2021 – Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
News categories: Comscore, Cornerstone Media, Julia Johnston, Don Epstein, Advertising, Digital TV, USA

WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA