Digital TV News: Ad Insertion Platform

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Amagi ad solutions increase revenue at Cinedigm
May 7, 2021 – Amagi has announced that Cinedigm (NASDAQ:CIDM) is using its server side ad insertion platform, Amagi THUNDERSTORM 2.0. The enhancement has resulted in a 47% increase in ad revenue since the new deployment.
News categories: Amagi, Cinedigm, Srinivasan KA, Tony Huidor, Advertising, Digital TV, Streaming, USA

ZEASN announces content monetization partners for WhaleLive
Apr 20, 2021 – ZEASN has announced that SpotX will serve as ZEASN’s end-to-end ad tech provider, and Nowtilus will work as server-side ad insertion (SSAI) provider, to power content monetization on ZEASN's WhaleLive streaming platform.
News categories: ZEASN, SpotX, Nowtilus, Winson Chen, Sam Wilson, Patrick Knippel, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, Streaming

MediaMelon and Nowtilus partner on Server-Side Ad Insertion analytics
Jul 16, 2020 – MediaMelon and Nowtilus have announced an integrated solution providing greater measurement transparency and accuracy of server-side ad insertion based on measurement from the client-side video player.
News categories: MediaMelon, Nowtilus, Kumar Subramanian, Leander Carell, Advertising, Big Data, Digital TV, Worldwide

Tappx to develop programmatic Server-Side Ad Insertion platform for TV
Dec 11, 2019 – Tappx has secured funding to develop the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV solution. The Tappx PSSAI can simultaneously manage and programmatically insert contextually relevant OTT/CTV video ads into CTV content.
News categories: Tappx, David Lahoz Martin, Advertising, Big Data, Digital TV, EU

Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories: Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA