Digital TV News: Amobee
LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories:
LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming
Unruly provides TCL FFALCON ad inventory access through Amobee
May 2, 2023 – Unruly has partnered with TCL FFALCON to provide advertisers using the Amobee demand-side platform with access to TCL FFALCON ad inventory on the TCL Channel in the US, Europe and APAC regions.
News categories:
Tremor International, TCL FFALCON, Unruly, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, Streaming, Worldwide
Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories:
Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide
Tremor International to acquire Amobee
Jul 25, 2022 – Tremor International (AIM/NASDAQ: TRMR) has entered into an agreement to acquire Amobee. Tremor will acquire Amobee's Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform.
News categories:
Tremor International, Amobee, Ofer Druker, Advertising, Digital TV, MandA, Worldwide
Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories:
Project X Institute, Advertising, Big Data, Digital TV, Europe
Singtel TV subscribers down 3,000 in 3Q 2021
Nov 11, 2021 – Singtel has provided a business update for its second quarter ended 30 September 2021. The company finished the quarter with 368,000 pay TV subscribers, down 3,000 in the quarter, and down 9,000 year-on-year.
News categories:
Singtel, Amobee, Digital TV, IPTV, Results, Singapore, Subscribers
RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories:
RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe
Singtel TV subscribers down 4,000 in 2Q 2021
Aug 12, 2021 – Singtel has provided an update for the quarter ended 30 June 2021. Singtel finished the quarter with 371,000 pay TV subscribers, down 4,000 versus the end of the previous quarter.
News categories:
Singtel, Digital TV, IPTV, Results, Singapore, Subscribers
ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories:
ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, Streaming, UK
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