Digital TV News: Comcast

U.S. cable and telco broadband subscribers up 1,165,000 in 1Q 2020
May 13, 2020 – Leichtman Research Group (LRG) has found that the largest cable and telephone providers in the U.S. acquired about 1,165,000 net additional broadband subscribers in 1Q 2020, compared to a gain of about 955,000 in 1Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Broadband, COVID-19, Market Research, USA

Sky added to NBCUniversal's One Platform
May 11, 2020 – NBCUniversal and Sky have announced that advertising and partnership opportunities across both leading media companies, from Sky's global IP to international news, will now be available for purchase through NBCUniversal's One Platform.
News categories: NBCUniversal, Sky, Linda Yaccarino, Patrick Béhar, Advertising, Big Data, Digital TV, Worldwide

Peacock to be available on Xbox One at launch
May 7, 2020 – Peacock, NBCUniversal's new streaming service, has announced that it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches in the U.S. on July 15, 2020.
News categories: Peacock, NBCUniversal, Xbox, Maggie McLean Suniewick, Matt Bond, www.nbcuniversal.com/, Apps, Digital TV, Games Console, OTT, USA

Ampersand to sell Verizon Fios addressable TV inventory
May 5, 2020 – Ampersand and Verizon Media have announced that Ampersand will serve as the exclusive seller of Verizon Fios' addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory.
News categories: Verizon Media, Ampersand, Iván Markman, Nicolle Pangis, Advertising, Digital TV, IPTV, Set Top Box, USA

Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA

Comcast cable video subscribers down 409,000 in 1Q 2020
Apr 30, 2020 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2020. Total high-speed internet customer net additions were 477,000, total video customer net losses were 409,000 and total voice customer net losses were 89,000.
News categories: Comcast, Cable TV, Digital TV, Results, Subscribers, USA

Comcast enables Peacock preview for Xfinity X1 and Flex customers
Apr 14, 2020 – Comcast has launched an early preview of the premium tier of Peacock, NBCUniversal’s ad-supported subscription streaming service due to launch on July 15, at no additional cost for Xfinity X1 and Flex customers.
News categories: Comcast, Dana Strong, Matt Strauss, Cable TV, Digital TV, OTT, Set Top Box, USA

FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories: FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA

Falling ad revenue to hurt TV broadcasting
Apr 14, 2020 – According to GlobalData, TV broadcasters may be experiencing higher viewing numbers during this COVID-19 lockdown, but their bottom lines will be significantly hurt by falling ad revenues.
News categories: GlobalData, Danyaal Rashid, Advertising, COVID-19, Digital TV, Market Research, Worldwide