Digital TV News: DIRECTV

Top U.S. pay-TV providers lost 1,730,000 subscribers in 2Q 2023
Aug 15, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,730,000 video subscribers in 2Q 2023, compared to a loss of about 1,725,000 in 2Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Yospace provides SSAI for streaming app from Norway's TV 2
Aug 17, 2023 – Norway's TV 2 has selected Yospace to support server-side ad insertion (SSAI) on its TV 2 Play app. The app integrated SSAI for VOD content at launch, with livestreams to be added in the autumn.
News categories: Yospace, TV 2, Edward New, Roy Kenneth Venjum, Advertising, Apps, Digital TV, IBC2023, Norway, Streaming

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

New DIRECTV STREAM customers get priority access to Telly waiting list
May 26, 2023 – New DIRECTV STREAM customers who sign-up for the service can receive priority access to the waiting list for a Telly 55” 4K dual-screen TV due to launch later this summer.
News categories: Telly, DIRECTV, Ilya Pozin, Vikash Sharma, Digital TV, Smart TV, Streaming, USA

U.S. Q1 pay-TV subscriber losses higher than in any previous quarter
May 16, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,215,000 net video subscribers in 1Q 2023, compared to a net loss of about 1,850,000 in 1Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Telly launches free dual screen Smart TV in the U.S.
May 15, 2023 – Telly has developed a TV combining a 55" 4K HDR display with a separate built-in Smart Screen. Telly has opened ordering for 500,000 free units that will begin shipping to U.S. consumers this summer.
News categories: Telly, Ilya Pozin, Advertising, Digital TV, Smart TV, USA

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA