Digital TV News: DIRECTV

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories: DIRECTV, Bill Morrow, Digital TV, Streaming, USA

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

DIRECTV terminates agreement to acquire EchoStar's DISH
Nov 22, 2024 – DIRECTV has terminated the agreement to acquire EchoStar's video distribution business, DISH DBS, following rejection by DISH DBS noteholders of the EchoStar debt exchange offer terms.
News categories: DIRECTV, EchoStar, Bill Morrow, Digital TV, MandA, Satellite, Streaming, USA

EchoStar pay TV subscribers down 43,000 in 3Q 2024
Nov 12, 2024 – EchoStar (NASDAQ: SATS) has released results for the period ended Sept. 30, 2024. Pay-TV subscribers fell 43,000 in Q3, to close at 8.03 million (5.89 million DISH TV, 2.14 million SLING TV).
News categories: EchoStar, Hamid Akhavan, Digital TV, MandA, Results, Satellite, Streaming, Subscribers, USA