Digital TV News: Fox Entertainment

Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories: The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories: FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Project launched to improve entertainment metadata management and delivery
Sep 13, 2023 – Fabric is collaborating with IMDb, FOX, Paramount, ITV, EIDR and Xperi on the Authenticated Data Specification (ADS) Accelerator Project, aiming to improve the management and delivery of accurate metadata for content.
News categories: Fabric, Tuncay Pervaz, Big Data, Digital TV, IBCShow, Worldwide

NAGRA and Eluvio partner on video distribution with forensic watermarking
Sep 6, 2023 – NAGRA (SIX:KUD.S) and Eluvio have announced the integration of NAGRA NexGuard forensic watermarking to secure playback of video via the Eluvio Content Fabric and Eluvio Media Wallet.
News categories: NAGRA, Eluvio, Ken Gerstein, Michelle Munson, Content Distribution, Digital TV, IBCShow, Streaming, Watermarking, Worldwide

Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories: FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA

Tubi partners with Shaw TV in Canada
Jul 20, 2022 – Tubi has partnered with Shaw Communications to make its service available to Shaw TV customers. Shaw TV subscribers in Western Canada can now use their voice remote to access the free streaming service on their set top box.
News categories: Tubi, Shaw Communications, Adam Lewinson, Andrew Eddy, Apps, Cable TV, Canada, Digital TV, Set Top Box, Streaming

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

VIZIO introduces Jump Ads to connect linear TV with streaming
Mar 31, 2022 – VIZIO (NYSE: VZIO) has introduced Jump Ads. Jump Ads gives programmers and brands the ability to present an interactive overlay at the end of linear TV programs, directing viewers into a supporting app on the VIZIO operating system.
News categories: VIZIO, Fox Entertainment, Adam Bergman, Natalie Park, Advertising, Digital TV, Smart TV, Streaming, USA

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA