Digital TV News: FreeWheel

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

FreeWheel introduces linear addressable solution with AMC Networks
Jun 16, 2022 – FreeWheel has teamed up with AMC Networks to introduce a self-service linear addressable solution. The offering will allow programmers to unlock inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.
News categories: FreeWheel, AMC Networks, Mark McKee, Evan Adlman, Advertising, Digital TV, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Pearl TV launches RUN3TV hybrid TV platform for NEXTGEN TV
Apr 19, 2022 – Pearl TV has launched its RUN3TV web platform, enabling broadcasters to offer a hybrid TV service to their OTA viewers. RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, with integrated support for two-way web interactivity.
News categories: Pearl TV, Anne Schelle, Kerry Oslund, Robert Folliard, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Comcast Advertising rolls out multiscreen media solution under AudienceXpress brand
Mar 14, 2022 – Comcast Advertising has announced that its media solutions, allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, will be relaunched under the AudienceXpress brand.
News categories: Comcast Advertising, AudienceXpress, Pooja Midha, Brian Wallach, Advertising, Digital TV, USA

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

60% of UK marketers expect to spend more on Advanced TV
Oct 11, 2021 – FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
News categories: FreeWheel, CoLab Media, Virginie Dremeaux, Advertising, Digital TV, Market Research, UK

FreeWheel advertising technology for Redbox's free streaming service
Oct 4, 2021 – Redbox has partnered with FreeWheel to integrate programmatic technology into its free streaming platforms. Through the technology, advertisers will be able to buy Redbox inventory and target audiences.
News categories: Redbox, FreeWheel, Jason Kwong, Dave Clark, Advertising, Digital TV, Streaming, USA