Digital TV News: Frost & Sullivan

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories: FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories: Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

OTT monitoring and compliance market to expand at a CAGR of 15.8%
May 20, 2019 – With streaming rapidly becoming a high-priority investment area for media firms, the $62.0 million OTT monitoring and compliance (M&C) market is forecast to expand at a CAGR of 15.8% to reach $149.7 million by 2024, according to Frost & Sullivan.
News categories: Frost & Sullivan, Robert Cavin, Digital TV, Market Research, QoE, Streaming, Worldwide

Explosion of OTT content creating strong demand for monetization technologies
Jan 28, 2019 – The explosion of OTT and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers, says Frost & Sullivan.
News categories: Frost & Sullivan, Aravindh Vanchesan, Advertising, Digital TV, Market Research, Streaming, Worldwide

Limelight and Ericsson collaborate on content delivery and edge cloud services
Oct 18, 2018 – Limelight Networks (NASDAQ: LLNW) and Ericsson (NASDAQ: ERIC) are to collaborate on content delivery and edge cloud services. Limelight’s content delivery technology will be deployed on the Ericsson UDN Edge Cloud Platform to expand its delivery capabilities.
News categories: Limelight Networks, Ericsson, Bob Lento, Marcus Bergstrom, Gary Traver, Dan Rayburn, Content Distribution, Digital TV, Streaming, Worldwide

Hybrid solutions key to success in global content protection market
Oct 3, 2018 – New-age holistic content protection solutions that protect not only content but also user data and customer reputation are expected to drive the next wave of growth in the global content protection market, finds Frost & Sullivan.
News categories: Frost & Sullivan, Swetha R K, Content Protection, Digital TV, Market Research, Worldwide

Data explosion is propelling OTT video consumption in India
Apr 10, 2018 – According to Frost & Sullivan, the OTT video market in India is beginning to see real traction with more competitors and new innovative platforms on the back of cheaper data bundles.
News categories: Frost & Sullivan, Aafia Bathool, Vidya S. Nath, Digital TV, India, Market Research, Streaming