Digital TV News: HBO Max

AVOD to outgrow SVOD in Latin America
Aug 24, 2023 – According to Digital TV Research, OTT revenues in Latin America will grow by $7 billion between 2023 and 2029 to reach $17 billion. AVOD will add $3.5 billion versus $2.8 billion for SVOD.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

U.S. home entertainment spending topped $20 billion in H1 2023
Aug 18, 2023 – According to DEG, U.S. consumers spent $20.5 billion on movies and TV shows in the first six months of 2023, up 14.7% from the $17.9 billion spent in the first six months of 2022.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

HBO Max becomes Max
May 22, 2023 – HBO Max has become Max. The launch introduces a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly 8x more films and episodes of 4K HDR content than HBO Max.
News categories: Warner Bros. Discovery, Sudheer Sirivara, Digital TV, Streaming, USA

Warner Bros. Discovery adds 1.6 million DTC subscribers in 1Q 2023
May 5, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter ended March 31, 2023. Direct-to-Consumer subscribers totalled 97.6 million at period-end, up 1.6 million versus the end of Q4 2022.
News categories: Warner Bros. Discovery, Digital TV, Results, Streaming, Subscribers, Worldwide

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

U.S. digital entertainment consumer spending grew $3.7bn in 2022
Mar 7, 2023 – Overall U.S. consumer spending across digital and physical home entertainment formats in 2022 was more than $36.5 billion, an 11.4% increase from the almost $33 billion consumers spent in 2021.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Warner Bros. Discovery adds 1.1 million DTC subscribers in 4Q 2022
Feb 23, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter and year ended December 31, 2022. Global DTC subscribers increased 1.1 million to 96.1 million at the end of Q4 versus 95.0 million subscribers at the end of Q3.
News categories: Warner Bros. Discovery, Digital TV, North America, Results, Streaming, Subscribers, Worldwide

TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories: TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA