Digital TV News: HBO Max

Global SVOD revenues to surpass $127bn in 2029
Sep 25, 2023 – According to Digital TV Research, global SVOD revenues will reach $127 billion by 2029, up from $107 billion in 2023. The US and China will account for half of the 2029 total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Hybrid AVOD-SVOD revenues to triple to $20 billion by 2029
Sep 19, 2023 – According to Digital TV Research, Netflix, Disney+, HBO and Paramount+ will together create hybrid AVOD-SVOD revenues of $20 billion by 2029, up from $6 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Longtail OTT TV services expand reach in the U.S.
Aug 29, 2023 – Comscore (Nasdaq: SCOR) has released its annual State of Streaming report, showing a 21% increase CTV hours per household watched, with ad supported services capturing the bulk of new viewing.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

AVOD to outgrow SVOD in Latin America
Aug 24, 2023 – According to Digital TV Research, OTT revenues in Latin America will grow by $7 billion between 2023 and 2029 to reach $17 billion. AVOD will add $3.5 billion versus $2.8 billion for SVOD.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

U.S. home entertainment spending topped $20 billion in H1 2023
Aug 18, 2023 – According to DEG, U.S. consumers spent $20.5 billion on movies and TV shows in the first six months of 2023, up 14.7% from the $17.9 billion spent in the first six months of 2022.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

HBO Max becomes Max
May 22, 2023 – HBO Max has become Max. The launch introduces a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly 8x more films and episodes of 4K HDR content than HBO Max.
News categories: Warner Bros. Discovery, Sudheer Sirivara, Digital TV, Streaming, USA

Warner Bros. Discovery adds 1.6 million DTC subscribers in 1Q 2023
May 5, 2023 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter ended March 31, 2023. Direct-to-Consumer subscribers totalled 97.6 million at period-end, up 1.6 million versus the end of Q4 2022.
News categories: Warner Bros. Discovery, Digital TV, Results, Streaming, Subscribers, Worldwide

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA