Digital TV News: Jo Kinsella

TVSquared brings standardized, cross-platform measurement to TV
Feb 2, 2021 – TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide

TVSquared and Blockgraph partner on TV and cross-channel measurement
Sep 17, 2020 – TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.
News categories: TVSquared, Blockgraph, Jo Kinsella, Jason Manningham, Digital TV

MediaMath partners with TVSquared to deliver CTV attribution
Apr 22, 2020 – TVSquared has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.
News categories: TVSquared, MediaMath, Jo Kinsella, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

TVSquared launches attribution solution for linear and digital
Feb 4, 2020 – TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide

NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories: TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA

TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories: TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories: Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA

Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories: TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide