Digital TV News: Marc Aldrich

ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories: ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX

Sky México deploys ThinkAnalytics' personalization platform
Jan 16, 2024 – Sky México has deployed ThinkAnalytics as its personalization and viewer engagement platform, powering search and discovery for its sports and entertainment offering.
News categories: ThinkAnalytics, Sky México, Trektel, Marc Aldrich, Salvador Rosas, Big Data, Digital TV, Mexico, Satellite, UX

IMDb, Fabric, and AWS team up to deliver IMDb metadata
Mar 30, 2023 – IMDb and Fabric have announced a solution that allows media and entertainment companies to enrich their catalogs using entertainment data sets from IMDb. Licensing is fulfilled through AWS Data Exchange.
News categories: IMDb, Fabric, AWS, Nikki Santoro, Rob Delf, Marc Aldrich, Renee McGinnis, Big Data, Digital TV, NABShow, Worldwide