Digital TV News: Nuance
TVbeat to provide audience insights for OSN
Mar 2, 2021 – OSN is to use TVbeat's TV SaaS Framework services, in a step that will strengthen OSN’s position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
News categories:
TVbeat, OSN, Abbas D. Tahzib, Devrim Melek, Big Data, Digital TV, Middle-East, Satellite, Set Top Box
LG opens webOS Smart TV platform to other TV brands
Feb 23, 2021 – LG is making its webOS TV platform available to other TV brand partners. Over twenty TV manufacturers have already joined the webOS partnership, including brands such as RCA, Ayonz and Konka, with more expected to follow.
News categories:
LG Electronics, Park Hyoung-sei, Digital TV, Smart TV, Streaming, TV OS, UX, Worldwide
Worldwide semiconductor revenue up 7.3% in 2020
Jan 14, 2021 – Following a decline of 12% in 2019, worldwide semiconductor revenue rebounded in 2020 to total $449.8 billion, an increase of 7.3% from 2019, according to Gartner. Intel retained its position at No. 1.
News categories:
Gartner, Andrew Norwood, Market Research, Semiconductor, Worldwide
TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories:
TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide
RAI ready to re-open with social distancing
May 12, 2020 – RAI Amsterdam is hoping to re-open its doors in the short term while closely following all guidelines regarding social distancing. The RAI wishes to organise trial events to test the various ways that visitors and exhibitors can be safely brought together.
News categories:
RAI, Paul Riemens, Digital TV, IBC2023, Netherlands
Tremor Video expands video ad fraud-filtering with DoubleVerify
May 7, 2020 – Tremor Video has announced that it has extended its partnership with DoubleVerify in a deal to expand its brand protection solutions. DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise.
News categories:
Tremor Video, DoubleVerify, Oracle, Amy Guenel, Steven Woolway, Chris Stark, Advertising, Streaming, USA, Worldwide
Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories:
Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide
Gracenote unveils Guide offering for streaming video services
Jan 2, 2020 – Gracenote (NYSE: NLSN) is leveraging its expertise powering linear broadcast EPGs to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities.
News categories:
Gracenote, Simon Adams, Big Data, CES2024, Digital TV, Streaming, Worldwide
Conviva launches Content Insights
Sep 12, 2019 – Conviva has announced the launch of Conviva Content Insights. The industry now has a way to understand the consumption patterns of streaming viewers across time, locations, content, apps and devices.
News categories:
Conviva, Bill Demas, Robert Jones, Christine Weber, David Baron, Nick Grimwood, Brett Sappington, Big Data, Digital TV, Market Research, Streaming, Worldwide
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