Digital TV News: Sean Cunningham
OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories:
OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA
'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories:
Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories:
605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
Cable Industry Launches SelecTV™ Brand to Promote Viewer Adoption Of ITV
May 10, 2010 – The U.S. cable industry has announced the launch of 'SelecTV™,' a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.
News categories:
Canoe Ventures, SelecTV, Cable TV, Middleware, USA
Irdeto Strengthens Content Security Solutions and Expands Security Portfolio with Acquisition of Cloakware
Dec 4, 2007 – Irdeto, a subsidiary of multinational media group Naspers (JSE: NPN), has announced that it has acquired 100 percent of Cloakware, a privately held software company based in Vienna, Virginia, USA and Ottawa, Ontario, Canada.
News categories:
Irdeto, Cloakware, Conditional Access, Content Protection, Digital TV, DRM, MandA, Mobile, Venture Capital
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