Digital TV News: TVision

TVision measures viewer engagement across CTV and linear
Jun 28, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories: TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

VisualOn supports AWS for Media & Entertainment Initiative
May 26, 2021 – VisualOn has announced support for the AWS for Media & Entertainment initiative. Customers that use the VisualOn HTML5+ SaaS can maximize ad revenue and business return via an integration with AWS Elemental MediaTailor.
News categories: VisualOn, AWS, Yang Cai, Advertising, Digital TV, Media Player, Worldwide

T-Mobile TVision Live, Live+ and Live Zone services winding down on April 29
Mar 29, 2021 – T-Mobile (NASDAQ: TMUS) has instead announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, including embracing YouTube TV as T-Mobile’s premium TV solution.
News categories: T-Mobile, Google, Mike Sievert, Hiroshi Lockheimer, Android TV, Digital TV, Mobile, OTT, Set Top Box, USA

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital

T-Mobile USA launches TV bundles and Android TV STB
Oct 27, 2020 – T-Mobile (NASDAQ: TMUS) has unveiled the company’s latest Un-carrier move, three distinct streaming services — TVision LIVE, VIBE and CHANNELS — and the TVision HUB, a streaming device, available nationwide on November 1.
News categories: T-Mobile, Mike Sievert, Android TV, Digital TV, OTT, Set Top Box, USA

TVision releases H1 2020 TV Performance Report
Aug 27, 2020 – TVision has released its H1 2020 TV Performance Report. The report recognizes the brands, commercials, and TV/OTT content that best captured viewer engagement in a period that saw unprecedented levels of TV viewing and major changes to programming and advertising.
News categories: TVision, Luke McGuinness, Joanne Leong, Advertising, Digital TV, Market Research, USA

TCL launches televisions with Android TV in the U.S.
Jun 5, 2020 – TCL has announced that it will offer TCL TVs featuring Android TV in the U.S. Leveraging its years-long mobile device partnership with Google, TCL's new televisions diversify the company's product lineup.
News categories: TCL, Shalini Govil-Pai, Android TV, Digital TV, Smart TV, USA