Digital TV News: TVision
A+E Networks signs up to TVision viewer engagement platform
Aug 28, 2023 – A+E Networks has signed on to access Total View, TVision's platform for measuring and analyzing person-level viewing engagement with content and ads, across both linear and CTV.
News categories:
TVision, A+E Networks, Yan Liu, Suzanne Persechino, Advertising, Big Data, Digital TV, Worldwide
DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories:
DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide
TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories:
TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA
TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories:
TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide
TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories:
TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA
TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories:
TVision, Yan Liu, Digital TV, Market Research, Streaming, USA
Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories:
Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
TVision and Gemius bring cross-platform measurement to the ad industry
Oct 4, 2021 – TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
News categories:
TVision, Gemius, Yan Liu, Marta Sulkiewicz, Josh Chasin, Advertising, Digital TV, USA
Latest News
- Ateme enables 5G Broadcast transmission in the U.S.
- Amazon announces Fire TV product updates
- TCL adds Fire TV options to U.S television portfolio
- Another slow year expected for AR/VR headsets
- Intigral partners with DIAGNAL to enhance entertainment experiences
- Du chooses DataMiner monitoring for broadcast and teleport operations
- TSTT switches to Zappware's multi-screen client framework
- Allegro DVT launches video encoder IP for 4K/8K video
- AVOD revenues to hit $69 billion in 2029
- ZTE unveils updated Cloud PVP solution at IBC 2023
- Accedo brings AI-powered sports highlights to Accedo Launcher
- 76% of Nordic households now have an internet connected TV set
- TVMonaco chooses OKAST streaming platform
- DAZN Edge platform expands coverage in Europe with MainStreaming
- LG presents vision to become media and entertainment platform company
- UK PSBs developing broadband-delivered free TV service
- ZTE and Netgem collaborate on cloud gaming for Android TV
- Rokid shows portable Android TV device for AR glasses at IBC
- NPAW introduces Nokia-developed video probe at IBC 2023
- Eutelsat and ENENSYS show live DVB-NIP over 5G at IBC