Digital TV News: Warner Brothers
Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories:
Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
Multichoice, NBCUniversal and Sky to create streaming service for Africa
Mar 2, 2023 – MultiChoice (JSE: MCG), NBCUniversal and Sky (NASDAQ: CMCSA) have announced a partnership that will bring Showmax streaming to MultiChoice's 50-market footprint in sub-Saharan Africa.
News categories:
MultiChoice, NBCUniversal, Sky, Calvo Mawela, Matt Strauss, Dana Strong, Africa, Digital TV, MandA, Streaming
Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories:
Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA
MultiChoice lists on the Johannesburg Stock Exchange
Feb 27, 2019 – MultiChoice Group Limited (MCG) has listed on the Johannesburg Stock Exchange (JSE). The listed MCG includes MultiChoice South Africa (MCSA), MultiChoice Africa Holdings (MAH), Showmax, as well Irdeto, and all their subsidiaries and affiliates.
News categories:
MultiChoice, Naspers, Irdeto, Calvo Mawela, Bob van Dijk, Africa, Content Protection, Digital TV, Finance, Satellite, South Africa, Streaming, Worldwide
Audience's emotional response predicts future live TV viewership
Jan 25, 2018 – Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
News categories:
Canvs, McDonough School of Business, Jared Feldman, David Schweidel, Digital TV, Market Research, USA
Nielsen launches SVOD content ratings
Oct 18, 2017 – Nielsen (NYSE: NLSN) has announced that it is now offering a syndicated solution to independently measure subscription-based streaming content. Eight television networks and production studios have already subscribed to the service.
News categories:
Nielsen, Megan Clarken, Advertising, Big Data, Digital TV, Streaming, USA
Roku launches ad-supported streaming channel
Sep 6, 2017 – Roku has announced the launch of 'The Roku Channel,' a new streaming channel on the Roku platform specifically dedicated to giving customers free access to a collection of top films and more.
News categories:
Roku, Rob Holmes, Digital TV, Set Top Box, Streaming, USA
ABC selects BuyDRM multi-DRM for iview on-demand and catch up TV
May 16, 2017 – BuyDRM has announced that the Australian Broadcasting Corporation is now using their KeyOS MultiKey Service for their VOD and catchup service iview. Using KeyOS, iview will be able to deliver DASH, HLS and MSS encoded content using industry-leading DRMs.
News categories:
BuyDRM, Australian Broadcasting Corp, Christopher Levy, Andrew Carey, Australia, Content Protection, Digital TV, DRM, Streaming
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