Digital TV News: Xandr

Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories: Xandr, Matt Van Houten, Advertising, Digital TV, USA

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories: Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2024, Digital TV, USA

Xandr adds Clypd to its portfolio of products and services
Oct 18, 2019 – Xandr has added clypd to its portfolio of products and services. As part of the Xandr family, clypd will accelerate converged buying and selling across addressable TV, data-driven linear TV, mobile, and OTT channels on streaming video services.
News categories: Xandr, clypd, Advertising, Big Data, Cable TV, Digital TV, MandA, Streaming, USA

Viaccess-Orca joins with Zodiac Systems to enable services on legacy STBs
Sep 6, 2019 – Viaccess-Orca (VO) has partnered with Zodiac Systems to offer a joint solution making it easier and more cost-effective for TV operators to deploy VO's cloud-hosted TVaaS and Service Delivery Platform (SDP) with existing legacy STBs.
News categories: Viaccess-Orca, Zodiac Systems, Pierre-Alexandre Bidard, Derek Harrar, Content Distribution, Digital TV, IBC2023, Middleware, Set Top Box, Worldwide

Xandr introduces selling platform for premium TV and digital media companies
Sep 5, 2019 – Xandr has announced the launch of Xandr Monetize. The platform offers content owners improved monetization, through better inventory management, data-driven yield optimization, and differentiated buyer demand.
News categories: Xandr, Ryan Christensen, Carsten Schwecke, Amit Chaturvedi, Kya Sainsbury-Carter, Advertising, Big Data, Digital TV, USA, Worldwide

Viaccess-Orca inks System Integrator agreement with Divitel
Aug 28, 2019 – Viaccess-Orca (VO) has announced that Divitel has joined VO's new system integration partnership program. Based in the Netherlands, Divitel has over 20 years of experience as a solutions provider for all things video.
News categories: Viaccess-Orca, Divitel, Pierre-Alexandre Bidard, Reuven Elmalem, Content Distribution, Content Protection, Digital TV, Europe, IBC2023, Middle-East

SmartLabs migrates legacy boxes for StarNet TV in Moldova
Aug 21, 2019 – SmartLabs has announced that it will replace Moldovan operator StarNet's legacy platform with its SmartTUBE multiscreen solution, and provide the operator with UHD set-top boxes and apps for mobile devices and Smart TVs.
News categories: SmartLabs, StarNet, Mikhail Grachev, Alexandru Machedon, Digital TV, IBC2023, IPTV, Middleware, Moldova, Set Top Box

Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories: Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA

Community, Xandr's ad marketplace, welcomes three new brands
Jul 23, 2019 – Community, powered by Xandr, is a marketplace of publishers that enables advertisers to reach their audiences at scale. Media brands A+E Networks, AMC Networks, and Cheddar have now been aded to the list of partners.
News categories: Xandr, Cheddar, AMC Networks, A+E Networks, Brian Lesser, Jon Steinberg, Advertising, Digital TV, USA