Digital TV News: YouTube TV

U.S. TV usage rose again in October
Nov 17, 2022 – According to Nielsen, time spent watching TV in the U.S. climbed for the second consecutive month in October. The 2.2% monthly increase in TV consumption was underpinned by a nearly 10% jump in broadcast viewing compared to September.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost 785,000 subscribers in 3Q 2022
Nov 14, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 785,000 net video subscribers in 3Q 2022, compared to a pro forma net loss of 650,000 in 3Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Streaming remains top format for U.S. audiences in September
Oct 20, 2022 – Nielsen's monthly TV and streaming snapshot for the U.S. has revealed that streaming remained the most-watched TV format in in September, capturing 36.9% of overall usage and marking another record-high share for the category.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen enables 'Always On' YouTube ad measurement
Oct 4, 2022 – Nielsen's 'always on' Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns, providing data needed to better understand reach, manage frequency and prove the efficacy of media buys across desktop, mobile and CTV.
News categories: Nielsen, Kim Gilberti, Advertising, Big Data, Digital TV, USA

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA

Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
Aug 12, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA