Digital TV News: Wurl
Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories:
Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming
Edgio adds FAST channel syndication via Wurl
Nov 7, 2023 – Edgio has partnered with Wurl to enable Edgio customers generating linear channels, using its Uplynk scheduler UI or APIs, to effortlessly distribute them through Wurl.
News categories:
Edgio, Wurl, Eric Black, Craig Heiting, Content Distribution, Digital TV, Streaming, Worldwide
TCL launches TCLtv+ streaming service in North America
Aug 24, 2023 – TCL has launched its TCLtv+ streaming service in North America. The service makes available more than 200 FAST channels and 1500+ on-demand movies and TV series on TCL TVs at no cost.
News categories:
TCL, Mark Zhang, Haohong Wang, Digital TV, North America, Smart TV, Streaming
Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories:
Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA
rlaxx TV partners with Wurl for FAST channels
Jan 3, 2023 – rlaxx TV has announced a cooperation with Wurl to bring new content partners and HTTP Live Streaming (HLS) to rlaxx TV. Wurl's content enables streamers to expand their channel lineups and increase revenue.
News categories:
rlaxx TV, Wurl, Ronny Lutzi, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide
Wurl to power Canela Media FAST Channels in U.S. and Latin America
Aug 23, 2022 – Wurl has announced an agreement with Canela Media to provide additional Spanish-language content to their platform. Canela Media focuses their content offerings on the Latin American and U.S. Hispanic markets, boasting 22 million unique users.
News categories:
Wurl, Canela Media, Sean Doherty, Jr, Isabel Rafferty Zavala, Digital TV, Latin America, Streaming, USA
Amogo Networx to launch FAST channels with Wurl
Jul 14, 2022 – Wurl has announced an agreement with Amogo Networx to launch the company’s Free Ad Supported TV (FAST) channels across various CTV platforms including Samsung TV, LG, Rakuten TV and Roku.
News categories:
Wurl, Amogo Networx, Sean Doherty, Jr, Peter von Ondarza, Content Distribution, Digital TV, EU, Latin America, Streaming, USA
Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories:
Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide
Wurl powered FAST channels land on LG Channels
Apr 6, 2022 – Wurl has partnered with LG Electronics to bring Wurl powered FAST Channels to LG Channels. Wurl will be distributing the FAST channels globally while also providing monetization services and maximizing revenue to the company.
News categories:
Wurl, LG Electronics, Ingrid Mariotti, Content Distribution, Digital TV, Europe, Smart TV, Streaming, Worldwide
Latest News
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback