Digital TV News: Kagan

U.S. multichannel sectors lost 1.2 million video subscribers in Q3
Nov 13, 2018 – Q3 results for U.S. multichannel video subscriptions cut short a brief wave of optimism for the sector, according to Kagan. Accelerating losses in satellite and weakening net adds from Sling TV and DirecTV Now drove the overall decline.
News categories: Kagan, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

North America and Asia most active mobile video markets
Sep 5, 2018 – The move to active mobile video offerings will grow as entertainment bundling with mobile services becomes a must, according to Kagan. North American and Asian markets lead the charge in a shift to active mobile video markets.
News categories: Kagan, John Fletcher, Digital TV, Market Research, Multiscreen, OTT, Worldwide

U.S. cord cutting slows while satellite suffers record customer losses in Q2 2018
Aug 16, 2018 – According to Kagan, the pressure on traditional U.S. multichannel subscriptions abated in the second quarter – a positive direction that is further supported by the forwarded momentum of virtual services Sling TV and DIRECTV NOW.
News categories: S&P Global, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA

U.S. virtual multichannel projected to top 15 million subscribers
Jun 22, 2018 – The increasing popularity of virtual multichannel services along with the staying power of traditional, big-subscription packages are still expected to account for more than 70% of households in the U.S. through 2022, according to Kagan.
News categories: S&P Global, Digital TV, Market Research, OTT, Subscribers, USA

U.S. legacy multichannel subscriptions remain under pressure
May 17, 2018 – Traditional multichannel video losses in the first quarter of 2018 showed modest improvement over the same period in 2017, but the magnitude of the decline remains elevated, according to Kagan, a research group within S&P Global Market Intelligence.
News categories: S&P Global, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA

SpotX matches media buyers to Pluto TV’s OTT TV service
Mar 15, 2018 – SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s OTT content.
News categories: SpotX, Pluto TV, Mike Shehan, Ilya Pozin, Advertising, Digital TV, OTT, USA

Traditional U.S. pay TV subscriptions down 3.7% in 2017
Mar 14, 2018 – Subscription losses slowed for traditional multichannel video providers in Q4 2017, but the sector still tumbled for the full year, according to data compiled by Kagan, a group within S&P Global Market Intelligence.
News categories: Kagan, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

SpotX releases report on the state of video advertising on OTT
Feb 6, 2018 – SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
News categories: SpotX, Kagan, Mike Shehan, Michelle Abraham, Ashwin Navin, Advertising, Digital TV, Market Research, OTT, USA

37.2 million U.S. households to go broadband-only by 2022
Jan 31, 2018 – According to Kagan, U.S. broadband-only households are set to grow from 19.0 million in 2017 to 37.2 million by 2022. Those households will rely mostly on a combination of broadband and OTA broadcast signals for home video entertainment.
News categories: Kagan, Tony Lenoir, Digital TV, Market Research, OTT, Subscribers, Terrestrial, USA