Digital TV News: NCC

Airtel Xstream achieves 2 million paid subscriber milestone
Jun 13, 2022 – Airtel has announced that its video streaming service – Airtel Xstream - has reached the 2 million paid subscriber milestone. Airtel Xstream offers India’s largest bouquet of OTT platforms to consumers across mobile and large screen formats.
News categories: Airtel, Adarsh Nair, Digital TV, India, Streaming, Subscribers

Trefoil Networks launches OurTV on Nigcomsat 1R
Feb 13, 2020 – OurTV is an African DTH satellite TV service offering 20+ free-to-view channels via its OurTV set-top box or decoder. Protected by Verimatrix, OurTV hybrid STBs offer PVR and allow users to watch YouTube and other OTT.
News categories: Trefoil Networks, OurTV, Africa, Content Distribution, Content Protection, Digital TV, Nigeria, Satellite

ALTBalaji, Microsoft and Eko India pilot cloud network that saves cellular data
Sep 24, 2019 – ALTBalaji has announced an alliance with Microsoft and Eko India Financial Services that will allow its subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data.
News categories: Microsoft, ALTBalaji, Eko India, Dr. Sriram Rajamani, Meetul Patel, Nachiket Pantvaidya, Abhinav Sinha, Content Distribution, Digital TV, India, Mobile, Streaming

NCC Media rebrands as Ampersand; updates products
Sep 23, 2019 – NCC Media is changing its name to Ampersand. At the same time, the company is introducing several solutions for programmers and advertisers at this year's Advertising Week Conference in New York.
News categories: Ampersand, Nicolle Pangis, Advertising, Big Data, Digital TV, USA

India launches premium homes viewership measurement
Jun 30, 2019 – BARC India has announced the launch of 'PrimaVU' aimed at measuring viewership from premium homes. With PrimaVU, BARC India introduces the concept of 'Viewing Minutes', the sum of all individuals watching an event and the time spent by each.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India

LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories: LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

NCC Media and OpenAP announce advanced TV partnership
Jun 18, 2019 – NCC Media and OpenAP have announced a partnership to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP's advanced audience segment definitions.
News categories: NCC Media, OpenAP, Nicolle Pangis, David Levy, Advertising, Big Data, Digital TV, USA

NCC Media connects online inventory to its TV advertising platform
Mar 18, 2019 – NCC Media has announced the launch of digital buying capabilities that extend the reach of its TV advertising platform. The move creates an all-screen advertising solution, enabling marketers to deliver coordinated digital ads to the same households reached by their TV campaigns.
News categories: NCC Media, Nicolle Pangis, Andrew Ward, Advertising, USA