Digital TV News: Telaria

Philo unveils connected TV ad platform
Apr 17, 2019 – Streaming television service Philo has revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace.
News categories: Philo, Reed Barker, Advertising, Digital TV, OTT, USA

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, OTT, USA

Outside TV to monetize OTT TV inventory programmatically with Telaria
Jan 10, 2019 – Telaria (NYSE:TLRA) has announced a partnership with Outside TV, a video content provider in action and adventure sports. Outside TV has partnered with Telaria to bring more of its video inventory to advertisers.
News categories: Telaria, Outside TV, Laura Buchman, Stan Hunting, Advertising, Apps, Digital TV, OTT, Smart TV, USA

FPT Television selects Telaria for connected TV video ad management
Dec 3, 2018 – FPT Television has announced that it has selected Telaria (NYSE:TLRA) as its preferred Video Management Platform for monetizing and managing connected TV supply. FPT Television provides IPTV to more than one million households in Vietnam.
News categories: Telaria, FPT Television, Kevin Smyth, Nguyen Hoang Linh, Advertising, Digital TV, IPTV, Vietnam

Astro selects Telaria as preferred video platform partner
Nov 20, 2018 – Telaria (NYSE:TLRA) has been selected as the preferred Video Management Platform by Astro. With Telaria, live TV inventory will be available programmatically in Malaysia through Astro GO apps and Astro’s live streaming player.
News categories: Telaria, Astro, Kevin Smyth, Andy Yap, Advertising, Digital TV, Malaysia, OTT

Telaria unveils TV Content Reporting
Oct 29, 2018 – Telaria (NYSE:TLRA) has unveiled TV Content Reporting. TV Content Reporting provides publishers with insight and analytics into the bidding and buying patterns of specific show titles, episodes, content categories and a more holistic view about the content advertisers want.
News categories: Telaria, Craig Berlingo, Laura Buchman, Advertising, Big Data, Digital TV, USA, Worldwide

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, OTT, USA

4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories: 4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, OTT, USA

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA