Digital TV News: VIZIO

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA

Vizio adds additional Alexa capabilities to SmartCast TVs
Sep 17, 2019 – VIZIO has announced support for new Alexa voice features on VIZIO SmartCast TVs. With the latest update, users can now use Alexa to search for movies or shows by title, genre, or cast members – just by using their voice and a nearby Echo device.
News categories: VIZIO, Bill Baxter, Digital TV, Smart Home, Smart TV, USA

Apple TV+ launches November 1 at $4.99 per month
Sep 10, 2019 – Apple has announced that Apple TV+ will launch November 1 in over 100 countries and regions. Apple TV+ will offer a lineup of original shows, movies and documentaries. The service will be available for $4.99 per month with a seven-day free trial.
News categories: Apple, Zack Van Amburg, Jamie Erlicht, Apps, Digital TV, OTT, Worldwide

Lotame launches Lotame TV connected TV product suite
Aug 5, 2019 – Lotame has launched its connected TV product suite: Lotame TV. Lotame TV enables advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.
News categories: Lotame, Tricia Masturzo, Greg Hampton, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

VIZIO announces SmartCast 3.0 smart TV experience rollout
May 21, 2019 – VIZIO has announced new features coming to VIZIO SmartCast 3.0, the latest iteration of its smart TV experience designed to bring users more of the entertainment they love, all in one place. The new updates and features will begin to roll out in the coming weeks.
News categories: VIZIO, Bill Baxter, Apps, Digital TV, OTT, Smart Home, Smart TV, USA, UX

Updated Apple TV app available in over 100 countries
May 13, 2019 – Apple has released an updated Apple TV app. The app is available in over 100 countries across iPhone, iPad, Apple TV and select Samsung smart TVs. Customers can now subscribe to Apple TV channels and watch on demand directly within the app.
News categories: Apple, Apps, Digital TV, OTT, Set Top Box, Smart TV, Smartphone, Tablet, USA, Worldwide

Tetra TV launches advertising network for connected TV
Apr 30, 2019 – Tetra TV has announced the launch of the industry's first connected TV-focused advertising network. Through pooling television ad inventory from more than 100 top streaming video content channels, Tetra TV delivers highly targeted campaigns at scale for advertisers.
News categories: Tetra TV, Jim Lombard, Steve Shannon, Advertising, Digital TV, OTT, USA

605 adds Inscape viewing data to its U.S. dataset
Mar 27, 2019 – 605 has announced that its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 U.S. designated market areas (DMAs).
News categories: 605, Inscape, Colleen Moraghan, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA