Digital TV News: VIZIO

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

Viacom agrees to acquire Pluto TV
Jan 22, 2019 – Viacom (NASDAQ: VIAB, VIA) has announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in the U.S., for $340 million in cash.
News categories: Viacom, Pluto TV, Bob Bakish, Tom Ryan, Digital TV, MnA, OTT, USA

VIZIO reveals SmartCast 3.0 with support for Apple AirPlay 2 and HomeKit
Jan 7, 2019 – VIZIO has announced the latest iteration of its easy-to-use smart TV experience, VIZIO SmartCast 3.0, which offers unparalleled value to consumers through new seamless integrations, features and content offerings.
News categories: VIZIO, Bill Baxter, CES, Digital TV, Smart Home, Smart TV, USA, UX

VIZIO expands Google Assistant voice control features of Smart TVs
Oct 9, 2018 – VIZIO has announced the introduction of expanded Google Assistant actions for VIZIO SmartCast TVs. Users will have the ability to use simple voice commands for input selection as well as pausing, resuming, stopping, fast-forwarding and rewinding content.
News categories: VIZIO, Bill Baxter, Digital TV, Smart Home, Smart TV, USA, UX

Global connected TV device installed base passes one billion unit mark
Aug 13, 2018 – According to Strategy Analytics, more than one billion Connected TV devices are now in use worldwide. Smart TVs have been consistently gaining share in the market and now stand at nearly 60% of the total installed base of devices.
News categories: Strategy Analytics, David Watkins, David Mercer, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, Worldwide

XUMO viewing data added to Nielsen's Digital Content Ratings
May 22, 2018 – XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
News categories: XUMO, Nielsen, Chris Hall, Matt Pagen, Advertising, Big Data, Digital TV, OTT, USA

Demand growth for TV sets poised to return in 2018
Apr 30, 2018 – Consumer demand for TV sets is poised to return to growth in 2018, according to Futuresource Consulting. The recovery of several markets linked with a transition to 4K UHD models will drive trade value up by 5% to $85 billion.
News categories: Futuresource Consulting, David Tett, Digital TV, Market Research, Smart TV, Worldwide

VIZIO unveils next era of Smart TV with launch of 2018 SmartCast OS
Apr 10, 2018 – VIZIO has unveiled its 2018 SmartCast OS. SmartCast OS brings popular apps to the TV screen for easy access, serves as the ideal smart home companion with voice support for Amazon Alexa and Google Assistant and grants access to thousands of Google Chromecast-enabled apps.
News categories: VIZIO, Bill Baxter, Digital TV, Middleware, OTT, Smart TV, USA

Market for 4K UHD technologies exploding
Feb 19, 2018 – The huge growth forecast for 4K UHD global markets stems from the technology’s growing adoption, rising disposable incomes, technological advancements, expanding 4K content and increasing TV unit sales.
News categories: BCC Research, Anand Bhandari, Digital TV, Market Research, Smart TV, Worldwide