Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Megacable video subscribers up 59,000 in 3Q 2021
Oct 26, 2021 – Megacable (BMV:MEGA.CPO) has announced results for the third quarter of 2021. The Video segment continued its growth trend, ending with 3,516,194 subscribers, up 155 thousand, or 4.6%, compared to 3Q20.
News categories: Megacable, Cable TV, Digital TV, Mexico, Results, Subscribers

Ten million Freeview Play users in the UK
Oct 27, 2021 – Freeview has announced that its on demand platform Freeview Play is now used in over 10 million homes. This follows over 14 million sales and cements its position as the fastest growing TV platform in the UK.
News categories: Freeview, Neema Shah, Digital TV, Market Research, Set Top Box, Smart TV, Terrestrial, UK

Thailand pay TV revenues to grow to $1.1bn in 2026
Oct 27, 2021 – Pay TV service revenue in Thailand is expected to grow at a healthy CAGR of 8.5% from $734m in 2021 to $1.1bn in 2026, supported by growing DTH, Cable TV and IPTV subscriptions, according to GlobalData.
News categories: GlobalData, Aasif Iqbal, Cable TV, Digital TV, IPTV, Market Research, Satellite, Thailand

71% of U.S. TV households have a live pay TV service
Oct 26, 2021 – Consumer research from Leichtman Research Group, Inc. (LRG) finds that 71% of TV households in the U.S. have some form of pay TV service, down from 82% in 2016, 87% in 2011, and 86% in 2006.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

78% of households in Europe's Top 5 countries watch CTV
Oct 25, 2021 – Magnite (NASDAQ: MGNI) has unveiled research, carried out across the UK, France, Germany, Spain and Italy, showing that 78% of European audiences watch CTV, making it an essential element of TV planning for advertisers.
News categories: Magnite, Edward Wale, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

DTH subscribers up 290,000 in India in 2Q 2021
Oct 21, 2021 – According to TRAI, Pay DTH had an average active subscriber base of 69.86 million at 30th June 2021. At the same time there were 12 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

Global IPTV subscriber numbers to overtake cable in 2026
Oct 25, 2021 – According to Digital TV Research, global IPTV subscriber numbers will exceed cable TV in 2026, mainly driven by the continuing shift in China. Worldwide, IPTV will add 63 million subscribers to total 398 million.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, Satellite, Terrestrial, Worldwide

Pixalate releases report on open programmatic CTV advertising trends
Oct 20, 2021 – Pixalate has released a report providing looking at open programmatic CTV ad spend trends by global region, ad fraud (IVT) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

A quarter of U.S. households subscribe to broadband but not Pay TV
Oct 20, 2021 – Research from TDG finds that the number of U.S. households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42% in the five-year period.
News categories: TDG, Paul Hockenbury, Michael Greeson, Digital TV, Market Research, Streaming, Terrestrial, USA