Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Local players fighting SVOD giants in India
Mar 12, 2020 – According to Futuresource Consulting, by the end of the year, India will have the third most SVOD subscribers of any country worldwide, after China and the USA, and is predicted to reach 95 million in 2023.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, India, Market Research, Streaming

Theatrical and Home Entertainment market exceeds $100bn for the first time in 2019
Mar 11, 2020 – The global entertainment market in 2019 topped $100 billion for the first time, reaching $101 billion, according to the Motion Picture Association. Home/mobile entertainment continued its explosive growth, reaching $58.8 billion.
News categories: Motion Picture Association, Charles Rivkin, Digital TV, Market Research, USA, Worldwide

U.S. dominates global SVOD revenues
Mar 11, 2020 – According to Strategy Analytics, SVOD revenue continues to be highly concentrated in a few markets. Consumer spend on SVOD services globally was $53.34B (€47.55B) in 2019. Of this, the U.S. accounted for 43%.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Streaming, USA, Worldwide

OTT service churn in 2019 reached 35%, up from 28% in 2018
Mar 10, 2020 – Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA, Worldwide

Recession to cut Latin America pay TV subscribers by 5 million
Mar 9, 2020 – The Latin American pay TV sector has been hit by the recession. The number of pay TV subscribers fell by 4 million in 2019. Digital TV Research forecasts 67 million pay TV subscribers by 2025 – down from 72 million in the peak year of 2017.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Chile, Colombia, Digital TV, Latin America, Market Research, Mexico, Subscribers

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, Streaming, USA

Kantar releases Entertainment On Demand survey results
Mar 4, 2020 – Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.
News categories: Kantar, Dominic Sunnebo, Read Cundiff, Australia, Digital TV, Germany, Japan, Market Research, Streaming, UK, USA

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Polish consumer video spend on track for 25% growth
Mar 3, 2020 – According to Futuresource Consulting, Poland’s SVoD market continues to power through a growth curve, with spend closing in on PLN1 billion at the close of 2019, as the Netflix subscriber base increased to 1.6 million.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Market Research, Poland