Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Latin America SVOD revenues to grow to $8.54 billion by 2027
Aug 25, 2022 – According to Digital TV Research, Latin American SVOD revenues will reach $8.54 billion by 2027, up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

WSTS releases updated semiconductor market forecast for 2022
Aug 22, 2022 – Following a strong growth year of 26.2 percent in the year 2021, WSTS expects another year of double-digit growth for the worldwide semiconductor market in 2022 with a forecast of $633 billion, up 13.9 percent.
News categories: WSTS, Market Research, Semiconductor, Worldwide

22 million Arabic SVOD subscribers by 2027
Aug 22, 2022 – According to Digital TV Research, there will be 21.52 million paying SVOD subscriptions (TV episodes and movies only) across 13 Arabic countries by 2027, up from 9.49 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

SVOD subscriptions in Africa to triple by 2027
Aug 18, 2022 – According to Digital TV Research, Africa will have 13.64 million SVOD subscriptions by 2027, up from 4.90 million at end-2021. Only 6.6% of TV households will pay for at least one subscription by 2027 – up from 3.9% at end-2021.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Streaming, Subscribers

UK's Ofcom releases Media Nations 2022 report
Aug 17, 2022 – Ofcom’s fifth annual Media Nations report shows that younger adults now watch almost seven times less scheduled TV than those aged 65 and over, as the generation gap in media habits reaches a record high.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, TV-over-IP, UK

Global installed base of smart home devices exceeds 2bn in 2022
Aug 15, 2022 – The global smart home market is expected to experience consecutive years of softening growth starting in 2021 before an upward trajectory resumes in 2023, according to Omdia.
News categories: Omdia, Blake Kozak, Market Research, Smart Home, Worldwide

Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
Aug 12, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA