Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Paid streaming with ads growing strongly in Norway
Oct 23, 2024 – Paid streaming with ads continues to grow rapidly in Norway with several services launching such subscriptions over the past year. Nearly 600,000 households in Norway now have a subscription.
News categories: Mediavision, Marie Nilsson, Advertising, Digital TV, Market Research, Norway, Streaming

Disney and Magnite announce two-year deal renewal
Oct 23, 2024 – Magnite (NASDAQ: MGNI), and Disney have announced a two-year deal extension. Disney uses Magnite's technology to monetize its ad-supported inventory across the company’s entire portfolio.
News categories: Magnite, Disney, Sean Buckley, Jamie Power, Advertising, Digital TV, Latin America, USA

VAUNET expects audio and AV revenue in Germany to hit €16bn in 2024
Oct 23, 2024 – According to VAUNET, revenue from audio and audio-visual media in Germany in 2024 will rise by 4.3% to €16.0bn (2023: €15.3bn), primarily driven by the audio and video streaming segments.
News categories: VAUNET, Frank Giersberg, Claus Grewenig, Advertising, Digital TV, Germany, Market Research, Streaming, TV Services

IAB Tech Lab launches competition to standardize CTV ad formats
Oct 22, 2024 – IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
News categories: IAB Tech Lab, Anthony Katsur, Cintia Gabilan, Ken Weiner, Advertising, Digital TV, Streaming, USA, UX, Worldwide

Comercio TV chooses Broadpeak for OTT video delivery and monetization
Oct 22, 2024 – Broadpeak has announced that Comercio TV's streaming service is using Broadpeak's SaaS platform for server-side ad insertion (SSAI) and content delivery in the U.S. and Latin America.
News categories: Broadpeak, Comercio TV, Jacques Le Mancq, Freddy Arias, Advertising, Content Distribution, Digital TV, Latin America, Streaming, USA

Commercial broadcasters launch cross-platform ad measurement in Finland
Oct 22, 2024 – Commercial broadcasters in Finland have launched SpotOn, an advertising measurement system developed by dataBreeders that reports profiled contacts, reach and frequency across devices.
News categories: Screenforce Finland, Riina Aho, Advertising, Big Data, Digital TV, Finland

Pixalate releases global Q3 2024 CTV device market share reports
Oct 21, 2024 – According to Pixalate’s research, Roku’s estimated CTV device market share in North America dropped 29% year-over-year, while Samsung, Amazon Fire TV, Apple TV, and LG all gained market share.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming

Run3TV partners with TVision on Local TV measurement
Oct 17, 2024 – Run3TV, the ATSC 3.0 application platform for local TV broadcasters in the U.S., has partnered with TVision to provide viewing and attention data from the TVision audience panel.
News categories: Run3TV, TVision, Michael Collette, Yan Liu, Advertising, ATSC 3, Big Data, Digital TV, HTML5, USA

Foxtel Media to digitise linear ad impressions with tvbeat
Oct 17, 2024 – Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
News categories: Foxtel Media, tvbeat, Nev Hasan, Robert Farazin, Advertising, Australia, Cable TV, Digital TV, Satellite, Set Top Box