Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Foxtel Media to launch new audience measurement solution
Oct 17, 2024 – Foxtel Media is to launch a new audience measurement solution to better capture and report the viewing habits of all of the Foxtel Group’s 4.8 million linear and streaming subscribers.
News categories: Foxtel Media, Kantar Media, Mark Frain, Advertising, Australia, Big Data, Digital TV, Set Top Box, Streaming

Ads coming to Prime Video in Brazil, India, Japan, the Netherlands and New Zealand
Oct 15, 2024 – Amazon Ads has announced that it will introduce limited advertisements on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025.
News categories: Amazon Ads, Alan Moss, Advertising, Brazil, Digital TV, India, Japan, Netherlands, New Zealand, Streaming

FreeWheel releases H1 2024 Video Marketplace Report
Oct 15, 2024 – This edition of the FreeWheel Video Marketplace Report explores ad viewership trends across devices, transaction types, and content types for H1 2024 in selected European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

Instacart and Roku expand shoppable TV partnership
Oct 9, 2024 – Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable with interactive ad formats, enhanced targeting capabilities, and closed-loop measurement.
News categories: Roku, Instacart, Jay Askinasi, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA, UX

JW Player merges with Connatix to form JWP Connatix
Oct 9, 2024 – JW Player (JWP) is merging with Connatix, unifying JWP's live and on-demand streaming, data, and workflow capabilities with Connatix's full stack advertising and content technology.
News categories: JW Player, Connatix, Dave Otten, David Kashak, Advertising, Content Distribution, Digital TV, MandA, Streaming, Worldwide

IRIS.TV partners with Samba TV on contextual advertising and measurement
Oct 9, 2024 – IRIS.TV is using Samba TV's Samba AI to offer advertisers real-time scene-based metadata about video content, enabling more granular contextual targeting with more accurate measurement.
News categories: Samba TV, IRIS.TV, Ashwin Navin, Field Garthwaite, Advertising, Big Data, Digital TV, Worldwide

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Vodafone deepens strategic partnership with Google
Oct 8, 2024 – Vodafone and Google will work on search and recommendations for TV, deploy Google Cloud's gen AI capabilities, and Google Ad Manager will be used to monetize Vodafone's addressable TV inventory.
News categories: Google Clou, Vodafone, Sundar Pichai, Margherita Della Valle, Advertising, Africa, Big Data, Cable TV, Digital TV, Europe, IPTV, UX

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA