Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

LG Electronics acquires controlling stake in Alphonso
Jan 7, 2021 – LG and Alphonso have announced a significant investment by LG in Alphonso. With this investment of nearly $80 million, LG will become Alphonso's largest investor with a controlling stake of more than 50%.
News categories: LG Electronics, Alphonso, Park Hyoung-sei, Ashish Chordia, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

Yospace extends ad insertion deal with ITV
Jan 6, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.
News categories: Yospace, ITV, Vinay Gupta, Advertising, Digital TV, Streaming, UK

Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories: Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland

TEGNA renews with Nielsen for Local TV markets
Jan 5, 2021 – Nielsen (NYSE: NLSN) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets.
News categories: Nielsen, TEGNA, Catherine Herkovic, Larry Delia, Advertising, Big Data, Digital TV, USA

IRIS.TV joins the Unified ID 2.0 initiative
Dec 23, 2020 – IRIS.TV has announced that it is supporting Unified ID 2.0. Unified ID 2.0 is an open-source approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront.
News categories: IRIS.TV, The Trade Desk, Sean Holzman, Jeff Green, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

FreeWheel to acquire ad tech company Beeswax
Dec 17, 2020 – FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
News categories: FreeWheel, Beeswax, Dave Clark, Ari Paparo, Advertising, Digital TV, MandA, USA

Allroll introduces attribution & analytics software for OTT channel owners
Dec 17, 2020 – Allroll has launched Attriboost, a software solution for detailed analytics and attribution for OTT channels. Attriboost tracks the entire user journey, from being occasional viewers to becoming paid subscribers.
News categories: Allroll, Alex Zakrevsky, Advertising, Apps, Big Data, Digital TV, Streaming, USA

Empower integrates TV into its customer journey planning platform with Cadent
Dec 17, 2020 – Cadent has announced that Empower is the first customer of its upgraded advanced TV platform. Empower will use the TV mapping technology behind Cadent Viewer Graph as a component for its consumer journey planning platform.
News categories: Cadent, Empower, Jamie Power, Nick Troiano, Jim Price, Advertising, Big Data, Digital TV, USA

CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories: App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, Streaming, USA