Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

605 adds Inscape viewing data to its U.S. dataset
Mar 27, 2019 – 605 has announced that its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 U.S. designated market areas (DMAs).
News categories: 605, Inscape, Colleen Moraghan, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA

Simplestream integrates BARB audience measurement for the UK
Mar 26, 2019 – Simplestream has announced that it has integrated BARB’s Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.
News categories: Simplestream, BARB, Dan Finch, Advertising, Big Data, Content Distribution, Digital TV, UK

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

FreeWheel launches DRIVE data-driven TV advertising in the UK
Mar 26, 2019 – FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences — covering the full scope of OTT, STB VOD, connected TV and digital video.
News categories: FreeWheel, Massimo de Magistris, Advertising, Big Data, Streaming, UK

BARC India to integrate TV and Out of Home TV viewership
Mar 25, 2019 – BARC India has added another offering to its suite of insight products. Starting this year, BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, India

Globecast partners with SnifferCat for OTT dynamic ad insertion
Mar 25, 2019 – Globecast has announced a partnership with SnifferCat to add dynamic ad insertion (DAI) to its offering. SnifferCat's DAI automates the process of preparing unmarked content for distribution and monetization across multiple OTT platforms.
News categories: Globecast, SnifferCat, Eddie Ferraro, Tom Link, Advertising, Content Distribution, Digital TV, NABShow, Streaming, USA

Kaltura and 3SS offer joint personalized Cloud TV solution
Mar 20, 2019 – Kaltura and 3SS have announced the launch of a solution whose goal is to empower operators to rapidly launch attractive, targeted and personalized Cloud TV services. The joint solution brings together Kaltura’s Cloud TV Platform with 3SS’ 3READY front end.
News categories: Kaltura, 3SS, Dr. Shay David, Kai-Christian Borchers, Big Data, Content Distribution, Digital TV, UX, Worldwide

FreeWheel taps into screen-level Smart TV data from Inscape
Mar 19, 2019 – FreeWheel has announced an agreement with Inscape, the company with viewing data from more than 10 million VIZIO smart TVs in the U.S. FreeWheel is now able to use Inscape data for modeling representativeness for demographic and consumer audience segments used in the selling of national TV advertising campaigns.
News categories: FreeWheel, Inscape, Claudio Marcus, Jodie McAfee, Big Data, Digital TV, Smart TV, USA

NAGRA to showcase approach to pay TV business transformation at NAB 2019
Mar 19, 2019 – At NAB Show, NAGRA (SIX:KUD.S) will demonstrate its latest technologies in content protection, anti-piracy services, watermarking, and active content monetization at the Las Vegas Convention Center from April 8-11, 2019.
News categories: NAGRA, Tom Wirth, Big Data, Middleware, NABShow, USA, Watermarking, Worldwide