Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

R2B2 launches content targeting on HbbTV in Slovakia
Aug 28, 2018 – Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
News categories: R2B2, David Kratochvíl, Advertising, Digital TV, HbbTV, Slovakia

Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 – According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
News categories: WARC, James McDonald, Advertising, Market Research, Mobile, Worldwide

Paywizard launches AI-driven subscriber intelligence platform
Aug 23, 2018 – Paywizard has launched Paywizard Singula, a standalone platform that empowers pay-TV operators and OTT providers. The solution utilises subscriber insights and AI to reduce churn, grow APRU and more effectively acquire new customers.
News categories: Paywizard, Bhavesh Vaghela, Big Data, Digital TV, IBCShow, Worldwide

Gracenote mobile video analytics gives view on streaming app performance
Aug 16, 2018 – Gracenote (NYSE: NLSN) has announced a Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications. The product will provide a means to better understand how mobile app performance impacts user behavior and attitudes.
News categories: Gracenote, Mike Greenawald, Apps, Big Data, Digital TV, QoE, Streaming, USA, Worldwide

iflix and Wattpad to produce movies based on Wattpad stories from Indonesia
Aug 15, 2018 – iflix and Wattpad have announced a content partnership to bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. Over the next year, iflix and Wattpad will co-produce original movies based on Wattpad stories from Indonesia.
News categories: iflix, Wattpad, Sean Carey, Aron Levitz, Africa, Asia, Big Data, Digital TV, Indonesia, Middle-East

U.S. voice-activated speaker sales to grow 50% by 2019
Aug 14, 2018 – According to The NPD Group, sales of voice-activated speakers will add an incremental $1.6 billion dollars to the U.S. technology industry through 2019, as these devices are leveraged both as an interface to smart home services and as digital assistants.
News categories: NPD Group, Stephen Baker, Big Data, Market Research, Smart Home, USA

Global spend on TV and Video will reach $559 billion in 2022
Aug 14, 2018 – Strategy Analytics has forecast that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90% of the growth.
News categories: Strategy Analytics, Michael Goodman, Advertising, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Terrestrial, Worldwide

Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories: Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide