Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Turner signs up for Nielsen SVOD content ratings service
Dec 6, 2017 – Nielsen has announced that Turner is the latest media company to access its SVOD content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership.
News categories: Nielsen, Turner, Peter Bradbury, Howard Shimmel, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

Slovakia's Markíza monetises HbbTV with Hybrid Company
Dec 5, 2017 – Interactive commercial advertising via HbbTV technology has been fully employed on the Slovakia television market by Markíza Group. For the implementation, Markíza teamed up with Hybrid Company, a specialist in HbbTV monetization.
News categories: Hybrid Company, Markíza Group, Lukáš Hnilička, Juraj Máťuš, Advertising, Digital TV, HbbTV, Set Top Box, Slovakia, Smart TV, UX

Global TV ad investment to grow 2.2% in 2018
Dec 4, 2017 – GroupM has updated its ad investment forecasts for 2017 and 2018. Globally, television investment will grow 0.4% in 2017 and 2.2% in 2018, but TV will lose one share point this year and another next. China’s regulated TV is the headwind.
News categories: GroupM, Adam Smith, Kelly Clark, Advertising, Digital TV, Market Research, Mobile, Worldwide

MAGNA releases Global Advertising Forecasts winter update
Dec 4, 2017 – According to MAGNA's Advertising Forecasts Winter Update, linear television ad revenues will grow again in 2018 (+2.5%) thanks to the return of cyclical events and despite the erosion of viewing and ratings, that is otherwise barely compensated by CPM inflation.
News categories: MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, Worldwide

Swrve adds streaming video and OTT TV to customer interaction platform
Nov 30, 2017 – Swrve has extended its platform to support digital media streaming platforms. Swrve enables organizations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence.
News categories: Swrve, Christopher Dean, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

Nielsen Marketing Cloud launches in APAC
Nov 29, 2017 – Nielsen (NYSE: NLSN) has launched its Nielsen Marketing Cloud in APAC empowering its clients to improve their advertising and content marketing effectiveness with a combination of audience data, technology and sales measurement.
News categories: Nielsen, TVB, Damian Garbaccio, S.K. Cheong, Advertising, Asia, Big Data, Hong Kong

AWS Elemental launches five video processing services in the cloud
Nov 27, 2017 – Amazon Web Services (AWS) (NASDAQ: AMZN) has announced five AWS Elemental Media Services, an integrated suite of services that make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud.
News categories: AWS Elemental, Alex Dunlap, Advertising, Content Distribution, Digital TV, Mobile, Worldwide

NexPlayer HTML5 player now compatible with Conviva QoE platform
Nov 20, 2017 – NexStreaming has announced that its NexPlayer HTML5 player is fully compatible with the Conviva Video AI Platform. The pre-integrated solution combines HLS & DASH streaming across all browsers and devices with accurate analytics.
News categories: NexStreaming, Conviva, Carlos Lucas, Aditya Ganjam, Big Data, Digital TV, HTML5, Media Player, QoE, Streaming, Worldwide

TVSquared acquires wywy
Nov 14, 2017 – TVSquared has acquired wywy. The acquisition combines TVSquared’s ADvantage TV attribution platform with wywy’s automated content recognition technology. ADvantage users can now access real-time, accurate, spot-detection data within the platform.
News categories: TVSquared, wywy, Calum Smeaton, Advertising, Big Data, Digital TV, Germany, MandA, UK, Worldwide