Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

Nielsen now reporting comparable metrics for local TV OTT apps
Apr 6, 2023 – Nielsen has begun reporting on local television's OTT streaming apps. By capturing audiences across both streaming and linear, broadcasters can understand the full reach of their content.
News categories: Nielsen, Catherine Herkovic, Advertising, Apps, Digital TV, Streaming, USA

Pixalate releases February 2023 CTV device market share report
Apr 7, 2023 – Pixalate has released its February 2023 CTV Device Global Market Share Report. The report reveals the top CTV devices across key regions based on the share of open programmatic ad traffic.
News categories: Pixalate, Advertising, Asia, Digital TV, Latin America, Market Research, North America, Set Top Box, Smart TV, Streaming

Plex integrates Vionlabs AI technology for enhanced viewing experience
Apr 5, 2023 – Vionlabs has partnered with Plex to integrate its cognitive AI technology into Plex’s streaming service, enhancing the viewing experience with a more accurate and intuitive UX.
News categories: Vionlabs, Plex, Marcus Bergström, Shawn Eldridge, Big Data, Digital TV, NABShow, Streaming, UX, Worldwide

Yospace and Capella partner on advertising for live sports
Apr 6, 2023 – Yospace has partnered with Capella Systems to offer an all-in-one solution that manages live encoding and server-side ad insertion and is designed to handle the needs of ad-driven live sporting events.
News categories: Yospace, Capella, Tim Sewell, Ikuyo Yamada, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Bitmovin and Akamai to debut CMCD solution at NAB Show 2023
Apr 5, 2023 – Bitmovin has partnered with Akamai on a solution using Common Media Client Data (CMCD) to help minimize the cost of errors that occur due to the siloes between video players and CDNs.
News categories: Bitmovin, Akamai, Stefan Lederer, Will Law, Big Data, Content Distribution, Digital TV, Media Player, NABShow, Streaming, Worldwide

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

Newsbridge AI generates human-like descriptions of video content
Apr 4, 2023 – Newsbridge has announced MXT-1, a generative AI indexing technology. Newsbridge's core AI indexing tech uses natural language models to generate human-like descriptions of video content.
News categories: Newsbridge, Frederic Petitpont, Philippe Petitpont, Big Data, Digital TV, NABShow, Worldwide