Digital TV Business, Technology and Market Research News

Brands believe CTV advertising will be bigger than mobile advertising
Oct 27, 2022 – AppsFlyer has released a survey report that provides insights on the Connected TV (CTV) space. The survey found that the vast majority of brands think that CTV advertising will soon overtake mobile advertising.
News categories: AppsFlyer, Gil Meroz, Advertising, Digital TV, Market Research, Streaming, Worldwide

Malaysia SVOD penetration to reach 38% in 2026
Oct 27, 2022 – The household penetration of SVOD services in Malaysia is expected to increase from 17% in 2021 to 38% in 2026, driven by a considerable rise in the adoption of OTT platforms, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

QYOU Media India grows reach and revenue with Amagi
Oct 27, 2022 – Amagi has announced that QYOU Media India, which produces and distributes content created by social media and digital content stars, has partnered with Amagi to grow its viewership and ad-based revenue in India.
News categories: Amagi, QYOU Media, Srinivasan KA, Krishna Menon, Advertising, Content Distribution, Digital TV, India, Streaming

TV stations in Wichita-Hutchinson begin NEXTGEN TV broadcasting
Oct 26, 2022 – Television stations serving the Wichita-Hutchinson market have begun broadcasting with NEXTGEN TV. The launch includes KAKE (ABC), KWCH-DT (CBS), KSAS-TV (Fox), KSNW (NBC), KPTS (PBS), KSCW-DT (CW) and KMTW (DABL).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories: Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America

TelevisaUnivision selects Nielsen for cross-platform measurement
Oct 25, 2022 – TelevisaUnivision has signed an agreement to use Nielsen ONE, Nielsen's cross-platform measurement solution. TelevisaUnivision will use Nielsen ONE along with Nielsen Marketing Cloud and Gracenote Advanced Discovery.
News categories: Nielsen, TelevisaUnivision, David Kenny, Advertising, Big Data, Digital TV, Worldwide

Audio and audiovisual media revenues in Germany to exceed €15 billion
Oct 19, 2022 – This year, the total turnover of the audio and audiovisual media in Germany is expected to rise slightly by 2.5% and exceed €15 billion for the first time (2021: €14.8 billion), according to VAUNET.
News categories: VAUNET, Digital TV, Germany, Market Research, TV Services

SVOD revenue in Australia to grow at an 8.9% CAGR over 2022-2027
Oct 26, 2022 – According to GlobalData, SVOD revenue in Australia is expected to increase from $2.2 billion in 2022 to $3.4 billion in 2027, driven by growth in subscriptions and unique households along with a steady rise in ARPU.
News categories: GlobalData, Srikanth Vaidya, Australia, Digital TV, Market Research, Streaming

43% of UK consumers have cancelled a video streaming subscription
Oct 26, 2022 – Bitmovin has unveiled research revealing that 57% of Brits have not cancelled a streaming service despite the cost of living crisis. Value for money and availability of favourite content are keeping consumers subscribed.
News categories: Bitmovin, Stefan Lederer, Digital TV, Market Research, Streaming, UK