Digital TV Business, Technology and Market Research News

Eutelsat reconfirms Babeleye as Sat.Tv video metadata provider
Aug 22, 2022 – Babeleye has announced that Eutelsat has reconfirmed Babeleye as the supplier of rich metadata for its free to air content discovery platform Sat.tv.
News categories: Babeleye, Eutelsat, Lasse Schmidt, Jean Luc Deroudilhe, Big Data, Digital TV, Europe, Middle-East, Satellite, Set Top Box, UX

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

MediaTek launches Pentonic 700 chipset for 120Hz 4K Smart TVs
Aug 18, 2022 – MediaTek has announced its Pentonic 700, a smart TV SoC that integrates AI-powered picture quality enhancements, support for Dolby Vision IQ with Precision Detail, 4K120 MEMC and TCON, and gaming optimizations.
News categories: MediaTek, Alex Chen, Digital TV, ICs, Smart TV, Worldwide

MainConcept and Fraunhofer show VVC with MPEG-H Audio for SBTVD TV 3.0
Aug 18, 2022 – MainConcept and Fraunhofer IIS have collaborated on digital video and audio technology. At SET Expo in Brazil, the two companies have prepared demonstrations combining VVC video and MPEG-H Audio, adhering to the SBTVD TV 3.0 Standard.
News categories: MainConcept, Fraunhofer IIS, Thomas Kramer, Adrian Murtaza, Brazil, Content Distribution, Digital TV, SBTVD

Roku introduces three more Roku TV partners in Mexico
Aug 18, 2022 – Roku (NASDAQ: ROKU) has announced the arrival of new Roku TV brands in Mexico, from Aiwa, Daewoo, and Sansui. This builds on the Roku TV offering currently available in the country.
News categories: Roku, Arthur Van Rest, Digital TV, Mexico, Smart TV, TV OS

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

MediaTek adds Fraunhofer MPEG-H Audio to Smart TV SoCs
Aug 18, 2022 – MediaTek has integrated MPEG-H Audio from Fraunhofer into its Smart TV chips. With native support for MPEG-H Audio, Mediatek's Pentonic 2000 becomes the first TV platform adhering to Brazil's Next Generation broadcast system.
News categories: Fraunhofer IIS, MediaTek, Adrian Murtaza, Alfred Chan, Luiz Fausto, Brazil, Digital TV, IBCShow, SBTVD, Silicon IP, Smart TV, Worldwide

Vault AI selects Whip Media global audience engagement data
Aug 18, 2022 – Vault AI will be using user level data from TV Time, Whip Media's TV show and movie tracking app, to expand its global content data and add more granularity to how content and characters impact audience demand, affinity and emotional response.
News categories: Whip Media, Vault AI, Vincent Muscarella, David Stiff, Big Data, Digital TV, Worldwide