Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Global TV shipments grow 11.5% YoY in 1Q 2021
May 24, 2021 – According to TrendForce's latest investigations, bullish TV sales in North America propelled global TV shipment for 1Q21 to 49.96 million units, a 24.2% QoQ decrease and an 11.5% YoY increase.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Vestel licenses Daewoo TV brand for Europe and Central Asia
May 21, 2021 – Vestel Ticaret has signed a licensing agreement with Posco International for the development, production, sales, marketing and distribution of TVs and household appliances under the Daewoo brand in 49 countries.
News categories: Vestel, Posco International, Central Asia, Digital TV, Europe, Licensing, Smart TV, Turkey

ORS launches hybrid Smart TV apps powered by 3SS
May 20, 2021 – 3 Screen Solutions (3SS) has announced that Austria’s national broadcasting services provider, ORS, has launched three smart TV apps, designed, engineered and delivered by 3SS, for its new simpliTV service.
News categories: 3SS, ORS, Kai-Christian Borchers, Thomas Langsenlehner, Apps, Austria, Digital TV, Set Top Box, Smart TV, Terrestrial, UX

Nielsen Digital Ad Ratings for Samsung TV Plus inventory
May 13, 2021 – Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
News categories: Nielsen, Samsung, Ameneh Atai, Tom Fochetta, Sara Sorce, Advertising, Digital TV, Smart TV, Streaming, USA

HbbTV releases updated Test Suite and Test Descriptions
May 10, 2021 – The HbbTV Association has released the 2021-1 version of the HbbTV Conformance Test Suite and the Test Assertions Repository (TAR). The release includes new tests for Targeted Advertising (HbbTV-TA) and the first test cases for version 2.0.3.
News categories: HbbTV Association, Vincent Grivet, Digital TV, QoE, Set Top Box, Smart TV, Worldwide

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Verizon Media and VIZIO announce connected TV advertising partnership
Apr 29, 2021 – Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
News categories: VIZIO, Verizon Media, Mike O’Donnell, Iván Markman, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Switch Media provides technology for Freeview Australia HbbTV service
Apr 29, 2021 – Switch Media has announced that it has delivered Freeview Australia's new integrated HbbTV service. The new gateway provides viewers with a sophisticated and seamless integration between broadcast and VOD services.
News categories: Switch Media, Freeview Australia, Matt Moran, Bridget Fair, Apps, Australia, Content Distribution, Digital TV, HbbTV, Satellite, Set Top Box, Smart TV, Terrestrial, UX

One billion devices able to deliver content to a screen in US homes
Apr 26, 2021 – According to NPD's 'Device Ownership Trends & Profile Report', by February 2021, U.S. households had over one billion devices installed, connected, and able to deliver digital content to a screen.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA