Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Freeview Australia launches integrated HbbTV platform
Apr 12, 2021 – Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, providing Australians with a more seamless integration between broadcast and on-demand BVOD services.
News categories: Freeview Australia, Helen Clifton, Bridget Fair, David Anderson, James Taylor, James Warburton, Mike Sneesby, Beverley McGarvey, Australia, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UX

ACCESS licenses Ligada iSuite for NetFront Browser BE HbbTV testing
Apr 12, 2021 – ACCESS has licensed Ligada iSuite from Eurofins to ensure that its NetFront Browser BE provides a compliant platform for CE manufacturers offering Android and Linux based HbbTV Smart TVs and broadcaster OTT services.
News categories: ACCESS Europe, Eurofins, Dr. Neale Foster, Dr. Bob Campbell, Android TV, Digital TV, HbbTV, HTML5, QoE, Smart TV, UK, Worldwide

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK

Chinese suppliers take top three positions in TV panel shipments
Apr 9, 2021 – According to TrendForce, thanks to their rising production capacity and acquisitions, China-based BOE and CSOT, the two largest panel suppliers, are expected to account for about 40% of total TV panel shipments this year.
News categories: TrendForce, Jeanette Chan, Digital TV, Market Research, Smart TV, Worldwide

2021 shaping up to be year of programmatic TV advertising in Europe
Apr 8, 2021 – According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
News categories: Hoppr, Cyril Daoud, Advertising, Digital TV, Europe, Market Research, Set Top Box, Smart TV

8K TV households to reach 72 million worldwide by 2025
Apr 7, 2021 – According to Strategy Analytics, 8K TV adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. North America will be the leading region with close to 25 million households owning at least one 8K TV set.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Smart TV, Worldwide

MediaTek and Samsung introduce Wi-Fi 6E enabled 8K TV
Apr 6, 2021 – Samsung has introduced an 8K QLED TV, powered by MediaTek's MT7921AU, supporting Wi-Fi 6E. Wi-Fi 6E makes use of 6GHz spectrum to offer multi-gigabit data throughput, lower latency and the latest security and connection reliability features.
News categories: MediaTek, Samsung, Jerry Yu, Digital TV, Semiconductor, Smart TV, Worldwide

Sony brings BRAVIA CORE film entertainment to BRAVIA XR TVs
Apr 6, 2021 – Created in collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE was developed to offer feature films and other content in the highest quality to purchasers of Sony’s new line of TVs.
News categories: Sony Pictures, IMAX Corporation, Pete Wood, Keith Le Goy, Bruce Markoe, Digital TV, Smart TV, Streaming, Worldwide

Samsung TV Plus launches in India
Mar 31, 2021 – Samsung has launch Samsung TV Plus in India, a service which offers consumers with Samsung Smart TVs free TV content, including ad-supported live channels and on-demand videos, with no additional device such as a set top box.
News categories: Samsung, Reshma Prasad Virmani, Digital TV, India, Smart TV, Streaming