Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Boom years over for U.S. OTT
Aug 21, 2023 – According to Digital TV Research, US OTT revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion, with little growth from 2025.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

Barb releases Q2 2023 UK SVOD subscriptions data
Aug 17, 2023 – Barb has released survey data showing that 65.9% of UK households had access to an SVOD service in Q2 2023. Netflix and Amazon Prime Video saw quarterly drops in penetration.
News categories: Barb, Digital TV, Market Research, Streaming, UK

Brazil and Mexico outpace U.S. in CTV adoption
Aug 17, 2023 – The latest edition of Amagi's Quarterly Global FAST Report reveals a surge in CTV adoption rates in Brazil (94%) and Mexico (93%), outpacing the U.S. where adoption is at 80.6%.
News categories: Amagi, Baskar Subramanian, Digital TV, Latin America, Market Research, Streaming, Worldwide

Arabic-speaking countries to add 13 million SVOD subscribers
Aug 17, 2023 – According to Digital TV Research, there will be 28 million SVOD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming

U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

NPAW data shows streaming engagement comeback in H1 2023
Aug 10, 2023 – According to NPAW, streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021.
News categories: NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide

Africa to add 10 million SVOD subscriptions by 2029
Aug 14, 2023 – According to Digital TV Research, African SVOD will see plenty of growth in the coming years. Africa will have 18 million paying SVOD subscriptions by 2029, up from 8 million at end-2023.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming

88% of U.S. households have an SVOD service
Aug 9, 2023 – Research from Leichtman Research (LRG) finds that 83% of U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu, with additional streaming services adding another 5 percentage points.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

DISH Network pay TV subscribers down 294,000 in 2Q 2023
Aug 8, 2023 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending June 30, 2023. Net pay-TV subscribers decreased 294,000 in the quarter, compared to a decrease of 257,000 in the year-ago quarter.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA