North America Digital TV News

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA

Cox Media Group Local Solutions partners with Amazon Advertising
Jul 21, 2021 – Cox Media Group (CMG) Local Solutions has announced a strategic initiative with Amazon Advertising that will enable its advertisers to programmatically buy display and OTT ads through Amazon DSP and analyze their performance.
News categories: Cox Media Group, Amazon Advertising, Joe Weir, Advertising, Digital TV, Streaming, USA

Samba TV announces global TV viewership dashboard
Jul 22, 2021 – Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
News categories: Samba TV, Ashwin Navin, Chad Stoller, Mike Law, Australia, Big Data, Digital TV, Germany, Smart TV, UK, USA

NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories: NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide

Redbox to expand free live TV content with Wurl
Jul 22, 2021 – Redbox has partnered with Wurl to facilitate and expand the selection of free channels on Redbox Free Live TV. With 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox's 40 million customers.
News categories: Redbox, Wurl, Chris Yates, Sean Doherty, Content Distribution, Digital TV, Streaming, USA

Grupo Werthein to buy AT&T's Vrio operations
Jul 21, 2021 – Grupo Werthein and AT&T (NYSE:T) have announced that Grupo Werthein has reached an agreement to acquire AT&T's Vrio Corp. business unit. Grupo Werthein has agreed to acquire 100% of the equity in Vrio.
News categories: AT&T, Grupo Werthein, Vrio Corp, Lori Lee, Dario Werthein, Caribbean, Digital TV, Latin America, MandA, Satellite, Streaming

Comscore provides audience measurement currency to Spectrum Reach
Jul 21, 2021 – Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
News categories: Comscore, Spectrum Reach, Beth Plummer, John Paul Strong, Advertising, Big Data, Digital TV, USA

Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA

TheViewPoint supports OTT monetization at Caracol TV
Jul 20, 2021 – Caracol TV has selected the TheViewPoint's video ad monetization platform. Caracol TV owns Canal Caracol, aired in Colombia, and Caracol Internacional that broadcasts in the Americas, as well as in Spain and the Caribbean.
News categories: TheViewPoint, Caracol TV, Keren Pass, Advertising, Colombia, Digital TV, Latin America, North America, Spain, Streaming