North America Digital TV News

Gray Television launches its first NextGen TV station
Dec 7, 2020 – Gray Television (NYSE: GTN) launched its first NextGen TV (ATSC 3.0) station when it lit up WNXG, a low power television station in Tallahassee, Florida, using the new transmission standard.
News categories: Gray Television, David Burke, Pat LaPlatney, ATSC 3, Content Distribution, Digital TV, USA

Gray Television renews with Comscore for Local TV measurement
Dec 7, 2020 – Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint.
News categories: Comscore, Gray Television, Steve Walsh, Advertising, Big Data, Digital TV, USA

Allroll and Vlogbox create OTT/CTV marketing ecosystem for channel owners
Dec 4, 2020 – Allroll has announced a partnership with VlogBox to create a marketplace for channel owners. Content creators will benefit as app development and monetization services are combined with new promotion solutions.
News categories: Allroll, Vlogbox, Alex Zakrevsky, Nick Platonenko, Advertising, Apps, Digital TV, Streaming, USA

Shift to streaming continues in the U.S.
Dec 3, 2020 – Since the onset of the COVID-19 pandemic, seven in 10 U.S. consumers (71%) say they have increased their use of paid streaming services. The findings come from a new TransUnion (NYSE: TRU) survey administered in November.
News categories: TransUnion, Matt Spiegel, COVID-19, Digital TV, Market Research, Streaming, USA

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

Discovery announces global launch of discovery+
Dec 2, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced the launch of discovery+, its non-fiction streaming service, debuting in the U.S. on January 4, 2021. The service will launch with a partnership with Verizon. Global rollout has already begun.
News categories: Discovery, Inc, Verizon, David Zaslav, JB Perrette, Ronan Dunne, Digital TV, India, Ireland, Streaming, UK, USA, Worldwide

FreeWheel and NBCUniversal automate linear ad decisioning
Dec 2, 2020 – FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
News categories: FreeWheel, NBCUniversal, Dave Clark, Ryan McConville, Advertising, Big Data, Digital TV, USA, Worldwide

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA