North America Digital TV News

U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA

Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories: Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA

Viaplay to be rolled out in 10 countries by the end of 2023
Nov 10, 2020 – NENT Group's Viaplay streaming service will be rolled out in 10 countries by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to around 10.5 million.
News categories: NENT Group, Anders Jensen, Digital TV, Estonia, Latvia, Lithuania, Poland, Streaming, USA

SCTE•ISBE voting to combine forces with CableLabs
Nov 9, 2020 – Members of the SCTE•ISBE will be voting to combine forces with CableLabs, streamlining the cable industry’s technology-based associations by uniting its two largest engineering organizations into one.
News categories: CableLabs, SCTE•ISBE, Broadband, Cable TV, Digital TV, USA, Worldwide

Xperi and Comcast agree patent licensing deal
Nov 9, 2020 – Xperi (NASDAQ: XPER) and Comcast (NASDAQ: CMCSA) have announced that they have entered into a 15-year patent license agreement. The agreement resolves all of the outstanding litigation between the companies.
News categories: Xperi Holding, Comcast, Samir Armaly, Peter Kiriacoulacos, Digital TV, Licensing, Patent, Set Top Box, USA

Tubi available on Playstation 5 at launch
Nov 9, 2020 – Tubi has been named a launch partner for the PlayStation 5. Viewers will have access to Tubi’s library of movies and TV series via direct integration in the PS5 search interface, and a Tubi featured row that will be available on the video home screen.
News categories: Tubi, Playstation, Andrea Clarke-Hall, Apps, Digital TV, Gaming, Streaming, USA

Amagi to power Crackle Plus linear channels on FAST platforms
Nov 9, 2020 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced a collaboration between Crackle Plus and Amagi to power the linear channel experience for Crackle, Popcornflix and other channels on a growing list of Free Ad-Supported TV (FAST) platforms.
News categories: Crackle Plus, Amagi, Philippe Guelton, Srinivasan KA, Content Distribution, Digital TV, Streaming, USA, Worldwide

Unruly and Publica bring linear TV ad buying techniques to OTT/CTV
Nov 9, 2020 – Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.
News categories: Unruly, Publica, Kenneth Suh, Ben Antier, Advertising, Big Data, Digital TV, USA

60% of U.S. TV households have both Pay TV and SVOD
Nov 6, 2020 – According to Leichtman Research Group (LRG), 60% of U.S. TV households have both a pay TV service and at least one SVOD service. 20% of TV households have an SVOD service but not pay-TV, 14% only have a pay-TV service, and 6% have neither pay-TV nor SVOD.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA