North America Digital TV News

TVision releases H1 2020 TV Performance Report
Aug 27, 2020 – TVision has released its H1 2020 TV Performance Report. The report recognizes the brands, commercials, and TV/OTT content that best captured viewer engagement in a period that saw unprecedented levels of TV viewing and major changes to programming and advertising.
News categories: TVision, Luke McGuinness, Joanne Leong, Advertising, Digital TV, Market Research, USA

CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories: Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, UK, USA

U.S. consumer spending on digital entertainment up 33% in 1H 2020
Aug 20, 2020 – DEG: The Digital Entertainment Group has released its Mid-Year 2020 Home Entertainment Report. U.S. consumers spent more than $1.5 billion on digital entertainment through EST and VOD in the second quarter of 2020.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Channel Master selects TiVo DVR and discovery technology for OTA customers
Aug 19, 2020 – Channel Master has announced that it has entered into an exclusive agreement to offer TiVo DVR technology for OTA antenna users. First up for the partnership, Channel Master will launch a 500GB TiVo EDGE DVR later this summer.
News categories: Channel Master, TiVo, Mike Lynch, Matt Milne, Digital TV, DVR, Licensing, Middleware, Terrestrial, USA

COVID-19 effect on video ad performance and media consumption continued in Q2
Aug 19, 2020 – As the pandemic continues, so does its impact on the video advertising ecosystem, shows a report from Extreme Reach. Following a drop in Q1, the share of video impressions served to connected TV platforms in the U.S. rose to 40% in Q2.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, USA

Arianespace orbits Galaxy 30, MEV-2 and BSAT-4b satellites
Aug 15, 2020 – Arianespace has launched three satellites into orbit - Galaxy 30, MEV-2 and BSAT-4b. BSAT-4b will be used for DTH television in Japan. Galaxy 30 will provide UHD video distribution/broadcast across North America.
News categories: Arianespace, Stéphane Israël, Content Distribution, Digital TV, Japan, North America, Satellite

Tastemade selects Gamut to grow local OTT ad sales
Aug 13, 2020 – Gamut and Tastemade have announced that Gamut will now have access to Tastemade's 24/7 Streaming Network inventory – a channel that features programming in the categories of Food, Travel, and Home & Design.
News categories: Gamut, Tastemade, Soo Jin Oh, Jeff Imberman, Advertising, Digital TV, Streaming, USA

Subscribers at major U.S. pay TV providers down 1.57 million in 2Q 2020
Aug 12, 2020 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q 2020, and 1,330,000 subscribers in 2Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Viya TV+ launches in the US Virgin Islands with Mirada
Aug 10, 2020 – Mirada has announced the commercial launch of its Iris multiscreen solution by Viya. The deployment across the US Virgin Islands brings islanders a cutting-edge entertainment experience through the Viya TV+ service.
News categories: Mirada, Viya, José Luis Vázquez, Mark Jensen, Caribbean, Content Distribution, Digital TV, IPTV, UX