North America Digital TV News

MIDiA Research begins beta testing of TV show performance tracking tool
Jun 6, 2019 – MIDiA Research is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index aggregates data types from multiple sources to create an accurate reading of how well TV shows are really performing.
News categories: MIDiA Research, Karol Severin, Advertising, Big Data, Digital TV, USA

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, Streaming, USA

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories: 4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA

Favourable ruling for TiVo at the ITC
Jun 4, 2019 – TiVo (NASDAQ: TIVO) has received a favorable determination at the International Trade Commission (ITC) that Comcast's X1 platform infringes Rovi’s patents. This is the second favorable ITC determination the Company has received from the ITC.
News categories: TiVo Corp, Comcast, Arvin Patel, Digital TV, Patent, USA, UX

Pluto TV coming to Cox Contour and Contour Stream Player
Jun 4, 2019 – Pluto TV and Cox Communications have announced that the Pluto TV app will soon be available to Contour and Contour Stream Player customers. The ad-supported platform offers more than 100 channels and thousands of hours of on-demand content.
News categories: Pluto TV, Cox Communications, Tom Ryan, Apps, Cable TV, Digital TV, Set Top Box, USA

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, Streaming, USA

SK Telecom demonstrates in-car 5G-ATSC 3.0 broadcasting
Jun 4, 2019 – SK Telecom (NYSE: SKM) has announced that it, together with Sinclair Broadcast Group and Harman International Industries, has demonstrated next-generation TV broadcasting by combining an ATSC 3.0-based broadcast system with SK Telecom’s 5G network.
News categories: SK Telecom, Sinclair Broadcast, Harman International, Park Jin-hyo, Chris Ripley, 5G, Advertising, ATSC 3, Automotive, Content Distribution, Digital TV, Korea, Terrestrial, USA

Apple previews tvOS 13
Jun 3, 2019 – Apple has previewed tvOS 13. With tvOS 13, Apple TV 4K gains an immersive new Home screen; multi-user support for customers to access their own TV shows, movies, music and recommendations; support for Apple Arcade; expanded game controller support; and new 4K HDR screen savers.
News categories: Apple, Greg Joswiak, Digital TV, Set Top Box, Streaming, USA, UX, Worldwide