North America Digital TV News
Sony Electronics launches TVs with Netflix Calibrated Mode
Jul 31, 2018 – Sony has announced Netflix Calibrated Mode to ensure cinematic fidelity for the viewing experience on Netflix. Netflix Calibrated Mode delivers picture quality approaching that of a master monitor used for standard reference in motion picture production studios.
News categories:
Netflix, Sony Electronics, Scott Mirer, Digital TV, Smart TV, Streaming, USA
RCN rolls out TiVo experience with voice remote control
Jul 31, 2018 – RCN has announced the availability of its new TiVo interface. Customers can now enjoy enhanced capabilities including a voice command remote control, viewing recommendations and fast content navigation, among other innovative features.
News categories:
RCN, TiVo, Chris Fenger, Cable TV, Digital TV, Set Top Box, USA, UX
TV Time launches TV measurement solution for OTT platforms
Jul 31, 2018 – TV Time has announced the launch of its TVLytics platform, a television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today's cross-platform television landscape.
News categories:
TV Time, Richard Rosenblatt, Alice K. Sylvester, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Reel Cash launches TV ratings based on paying viewers for their data
Jul 31, 2018 – Reel Cash’s first product, called Reel Pass, is a free browser extension that the user activates when watching Netflix, YouTube TV, or other supported channels.
News categories:
Reel Cash, Jeff Carr, J. Allen Dove, Advertising, Big Data, Digital TV, Streaming, USA
comScore pilots Campaign Ratings video advertising measurement solution
Jul 31, 2018 – comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
News categories:
comScore, Bryan Wiener, Advertising, Big Data, Digital TV, USA
RhythmOne guarantees advanced TV audience delivery
Jul 31, 2018 – RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOne’s network of app publishers within its advanced TV marketplace.
News categories:
RhythmOne, Todd Johnson, Felix Hansen, Advertising, Big Data, Digital TV, USA
Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories:
LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide
Espial and Harmonic partner to provide complete end-to-end TVaaS
Jul 31, 2018 – Espial has announced a partnership with Harmonic. As part of the deal, Espial’s Elevate SaaS video platform will integrate Harmonic’s VOS 360 media processing SaaS, providing MVPDs with an end-to-end solution for IP and OTT services.
News categories:
Espial, Harmonic, Jaison Dolvane, Eric Armstrong, Rich Fickle, Gary Shorman, Content Distribution, Digital TV, IPTV, Streaming, USA, Worldwide
Charter residential video customers down 73,000 in 2Q 2018
Jul 31, 2018 – Charter Communications has reported results for period ended June 30, 2018. Residential video customers decreased by 73,000 in the second quarter of 2018, while second quarter 2017 video customers decreased by 91,000.
News categories:
Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA
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