North America Digital TV News

Bell Media unveils new and expanded ad solutions
Jun 8, 2023 – By enabling Addressable TV (ATV) on Bell Fibe TV, Bell Media is the first media company in Canada to offer ATV on linear channels through a Canadian broadcast distributor.
News categories: Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Canada, Digital TV, IPTV, Set Top Box, Streaming

Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
Jun 7, 2023 – Spectrum Reach (NASDAQ:CHTR) and Beachfront have partnered enabling Spectrum Reach to serve programmatic ads across traditional set-top box TV, CTV and online video platforms in a privacy-focused manner.
News categories: Beachfront, Spectrum Reach, Chris Maccaro, Rob Klippel, Advertising, Cable TV, Digital TV, Set Top Box, Streaming, USA

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

VIDAA to bring Paramount+ to viewers in Canada and Latin America
Jun 6, 2023 – VIDAA and Paramount (NASDAQ: PARA, PARAA) have announced a partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil.
News categories: VIDAA, Paramount+, Nick Ruczaj, Marco Nobili, Apps, Brazil, Canada, Digital TV, Latin America, Smart TV, Streaming

Introducing Apple Vision Pro: Apple’s first spatial computer
Jun 5, 2023 – Apple has unveiled Apple Vision Pro, a spatial computer that blends digital content with the physical world, while allowing users to stay present and connected to others.
News categories: Apple, Tim Cook, Mike Rockwell, Digital TV, Hardware, Metaverse, USA

49% of U.S. adults watch video via a CTV device daily
Jun 2, 2023 – Leichtman Research Group (LRG) has found that 88% of U.S. TV households have at least one internet-connected TV device, compared with 82% in 2021, 74% in 2018, and 44% in 2013.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories: DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA

STARZ domestic OTT subscribers up 700,000 in 1Q 2023
May 25, 2023 – Lionsgate (NYSE: LGF.A, LGF.B) has reported results for the quarter ended March 31, 2023. Total global OTT subscribers increased by 1.3 million in the sequential quarter, on a pro forma basis.
News categories: Lionsgate, Jon Feltheimer, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

New DIRECTV STREAM customers get priority access to Telly waiting list
May 26, 2023 – New DIRECTV STREAM customers who sign-up for the service can receive priority access to the waiting list for a Telly 55” 4K dual-screen TV due to launch later this summer.
News categories: Telly, DIRECTV, Ilya Pozin, Vikash Sharma, Digital TV, Smart TV, Streaming, USA